How to Hold a Great Press Conference
As I’ve already discussed on this blog, many press conferences are unwarranted. The truth is that many of you reading this right now have never hosted a press conference before. And there’s nothing wrong with that. Press conferences are not the backbone of public relations, and in most cases, there are fa… Read more
What’s your PR “Jumping Off Point?”
Every journey begins with a single step. It’s best to start at the beginning. Every rose has its thorn.
Ok, the last one didn’t work, but there a bunch of platitudes about the beginnings of a journey or quest. Your PR campaign is no different. No matter what your goal is, there’s one aspect of the campaign that… Read more
How to Make a Name For Yourself Online
In this day and age of instant communication, you think it would be much simpler to get the word about your business to interested parties. But often the opposite is true, and it’s a generally long and detailed process to make people understand how awesome you are.
Why is that? During the early stages of the I… Read more
5 Tips for Involving Your Employees in Your PR Efforts
Public Relations doesn’t have to be a solo effort. In fact, your entire company can be involved, including the secretary and everyone in the mail room! It just takes a little ingenuity and employees willing to help out.
I say the latter as you really don’t want to make your PR efforts mandatory. While everyo… Read more
The Phony Press Release Trend: Why It Hurts the Industry
As you pore over your morning emails, you see a press release from your company’s president that he is very sorry for the recent problems customers have encountered with the latest product release. He promises no more errors will be made in the future, but in the meantime, all customers experiencing issue… Read more
Public Relations vs. Marketing: Which is More Important?
It’s something businesses struggle with constantly: do they focus on marketing or public relations? Is it more important to get the word out about the company, or is it better to try and talk to people directly?
In a perfect world, you’d be able to spend the same amount of energy on both marketing and public r… Read more
5 PR Campaigns that Changed the USA
Some public relations campaigns are fantastic and make companies a lot of money. However, there are some campaigns that literally change the world! Whether their creators knew it at the time or not, these five examples influenced the world we live in today in many ways.
1. Keep America Beautiful
A careles… Read more
Do Journalists Make Good PR People?
How easy is it to jump from journalism to public relations? Some argue that it’s simple, while others say that it’s nearly impossible. Journalists do face some unique challenges when they want to make the leap to PR. Let’s take a look at the pros and cons.
Pros
Of course one of the major pros for journalists ma… Read more
The Dos and Don’ts of Using YouTube for Your PR Campaign
YouTube is more than just sleeping kittens and “jackasses” performing insane motorcycle stunts. So how do you, as a PR pro, own YouTube? Here’s how other PR pros have made good with the popular video sharing service:
Create Good Will – Fact: Public relations is all about creating good will. Fact: People (i… Read more
Creative Ways to Thank Social Media Influencers [+ Thank You Note Examples]
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Thanking Influencers
Social media influencers can do amazing things for your business. There are countless examples of how a single influencer has spiked sales, made a product cool, and helped a company be more in tune with their market (google “Stanley tumbler s… Read more