Predictions on What Social Media, Advertising, Marketing and PR Will Look like 10 Years From Now

It’s no secret the world of public relations – and its brothers and sisters marketing, advertising and social media – is constantly changing. So what does that mean for the future of the industry? It’s almost impossible to know, but let’s take a look in our magic crystal ball and try to make some good guesses. (Read more…)

Do Journalists Make Good PR People?

How easy is it to jump from journalism to public relations? Some argue that it’s simple, while others say that it’s nearly impossible. Journalists do face some unique challenges when they want to make the leap to PR. Let’s take a look at the pros and cons. (Read more…)

Do PR Posts Sully Blogs?

We’ve all seen those blog posts: you’re reading along in your favorite blog, enjoying the wit and info, when out of the blue there’s an obvious shill for their business. Even blog posts disguised as tutorials can be off-putting when they come in out of nowhere. What happened? (Read more…)

The Dos and Don’ts of Using YouTube for Your PR Campaign

YouTube is more than just sleeping kittens and “jackasses” performing insane motorcycle stunts. So how do you, as a PR pro, own YouTube? Here’s how other PR pros have made good with the popular video sharing service: (Read more…)

Creative Ways to Thank Your PR and Social Media Influencers

Social media influencers in the online business world are not your traditional influencers. There are countless differences in the types of influencers out there and when it comes to thanking them for what they’ve done for your advertising and your business, there should be just as many differences in what you say or do to show your appreciation. (Read more…)

5 Non-PR Uses for Press Releases

It may seem like a bit of an oxymoron, but press releases don’t just have to be for public relations anymore. There are, in fact, several uses for that great little story you just wrote besides sending it out to endless news desks and tired reporters. Try these five suggestions out before you resort to using your press release to wrap fish! (Read more…)

Everything I Know about PR, I Learned in Kindergarten

Trying to stay on top of changes and techniques in the world of public relations can be trying. When you stop and think about it, however, you probably learned everything you need to know even before you hit first grade. (Read more…)

Public Relations and Marketing – What’s the Difference?

A man walks up to a woman at a party and says, “I’m great in bed.” That’s marketing.

The man’s friend walks up to the woman at the party and says, “He’s great in bed.” That’s public relations. (Read more…)

4 Ways to Utilize Twitter for Public Relations

Sure, sure we’ve all been on Twitter for two years now, but if you’re merely Tweeting sporadically into the Twitterverse and chatting with a contact or two now and then, you’re still missing out on the full Twitter experience. Here’s how PR pros are utilizing Twitter in ways big and small to gain publicity for themselves and their clients: (Read more…)

Big Ben’s Big Mistakes: 3 PR Lessons You can Learn from the NFL Star

If you’ve been following the news lately, you’ve probably heard about NFL quarterback Ben Roethlisberger’s problems. Most recently, Roethlisberger was accused of sexually assaulting a college student in a Georgia nightclub. About 8 months before this incident, the start quarterback was hit with a similar accusation from another woman. (Read more…)