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We don't just send your press release. We send you proof of distribution!

February 1, 2012
5 Ways You’re Sabotaging Your Own PR Efforts

Putting out press releases is a good way to get product coverage – no doubt about it. However, it’s something that has to be done correctly or else you may as well not do it at all. Here are some ways you could be sabotaging your PR efforts: (Read more…)
January 27, 2012
5 Writing Tips for Adding Life to Your Press Release

Let’s be honest: people often don’t consider press releases to be the most interesting pieces to read. They’re all about giving the facts of a story in a quick and concise manner. Most press releases stick to the same old template and are loaded with buzzwords and corporate speak. Zzzzzz … (Read more…)
January 24, 2012
Benefits of Outsourcing Press Release Writing

Thinking about starting to use press releases as a way to get media coverage? Or perhaps you want to use them for search engine optimization purposes? Either way, we all know how useful they can be. But the thing about them is this: someone has to write them. (Read more…)
December 28, 2011
Avoid Being a Press Release Horror Story

Press releases can be a great way to spread the word about your company’s exploits and news. However, they also have the potential to backfire horribly if you’re not careful! Most bad press releases get ignored or tossed in the trash, but occasionally one makes it through the gates. In this case, you may have gotten in over your head! (Read more…)
December 15, 2011
5 Signs Your Press Release Is Over-Optimized

Press release writing isn’t easy. And in this day and age of search engine optimization, this art has become even more difficult. It can become all too easy for you to get so caught up in trying to please the search engines that you lose sight of your main goal—writing a great press release that spreads far and wide. (Read more…)
December 2, 2011
When a Press Release Needlessly Dies Because of Something You Did or Didn’t Do

There are so many deceased press releases in the world they could make their own Parisian Catacombs, with enough left over to fill several graveyards. Press releases die all the time, but it’s not THEIR fault. That falls on to whoever wrote it, or edited it, or released it, or promoted it – quite a few people touched the press release, and someone along the line killed it. (Read more…)
October 27, 2011
Give Your PR a New Coat of Paint

Nothing helps the outside of a building or the feel of a room like a fresh coat of paint. Even though the building or room is old as dirt and you’ve seen it for years and years, it all of a sudden takes on a new life. You don’t even have to move the furniture around…though it’s still a good idea. (Read more…)
September 30, 2011
Areas Where You Should Boost Your PR Budget

Do you know which areas your public relations campaign isn’t quite working? If so, it may be difficult to decipher exactly how to fix them. (Read more…)
September 22, 2011
Grab a Slice of PR Pie!

What’s your favorite kind of pie? Blueberry (mine)? Apple? Perhaps a huge slice of meat pie? (Read more…)
September 20, 2011
How to Prepare Your PR for a Product Launch

The walls of your office building can barely contain your team’s excitement: it’s almost time for launch! The product has been perfected, the website is ready to go at midnight – everything seems like it’s in place. (Read more…)

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