pr campaign

September 26, 2011
Don’t Be a Backseat Driver

It’s an easy trap to fall into: one day, you’re at the helm of your company’s PR, managing every aspect of business life. The next, you’re in the back seat of a car, trying to holler commands at those at the wheel, feeling a little useless. What in the world happened? (Read more…)
September 22, 2011
Grab a Slice of PR Pie!

What’s your favorite kind of pie? Blueberry (mine)? Apple? Perhaps a huge slice of meat pie? (Read more…)
September 20, 2011
How to Prepare Your PR for a Product Launch

The walls of your office building can barely contain your team’s excitement: it’s almost time for launch! The product has been perfected, the website is ready to go at midnight – everything seems like it’s in place. (Read more…)
September 14, 2011
Small Business PR is No Picnic

When it comes to your small business, you’re used to doing things the hard way. Nothing’s ever come easy in your independent career, so why would your PR be any different? When it comes down to it, small business public relations can be hit or miss. As a result, it can be a bit of a chore, and not so much of a picnic! (Read more…)
September 6, 2011
How to Create a Crack PR Team

Building the right team can make or break any PR campaign. There are a few basic rules and guidelines that can make your final team the most effective for your business’ needs. (Read more…)
July 14, 2011
Why PR is Like a New Puppy

It runs around in circles. It chews up your newspaper. It begs at the table. Then it ruins your carpet. (Read more…)
July 7, 2011
Blogger Outreach Tip: Target Smaller Bloggers

Blogger outreach is an important aspect of almost any marketing and PR campaign. Millions of people read blogs daily, and they stay on the internet forever. So, whether you’re trying to get guest blogging opportunities, have your product reviewed, or you just want a blogger to cover some piece of company news, there’s a lot to be gained from reaching out to bloggers. (Read more…)
April 26, 2011
Predictions on What Social Media, Advertising, Marketing and PR Will Look like 10 Years From Now

It’s no secret the world of public relations – and its brothers and sisters marketing, advertising and social media – is constantly changing. So what does that mean for the future of the industry? It’s almost impossible to know, but let’s take a look in our magic crystal ball and try to make some good guesses. (Read more…)
April 15, 2011
10 Things PR Pros Do Right

We always hear about the things public relations pros are doing wrong. “5 Ways You’re Messing Up This,” or “6 Ways You Can Improve So-and-So.” But, what about all the stuff you’re doing right? How come we never hear about that, huh? Well today’s the day to change all that. (Read more…)
April 13, 2011
Do Journalists Make Good PR People?

How easy is it to jump from journalism to public relations? Some argue that it’s simple, while others say that it’s nearly impossible. Journalists do face some unique challenges when they want to make the leap to PR. Let’s take a look at the pros and cons. (Read more…)

« Previous Page

Don’t Be a Backseat Driver

Grab a Slice of PR Pie!

How to Prepare Your PR for a Product Launch

Small Business PR is No Picnic

How to Create a Crack PR Team

Why PR is Like a New Puppy

Blogger Outreach Tip: Target Smaller Bloggers

Predictions on What Social Media, Advertising, Marketing and PR Will Look like 10 Years From Now

10 Things PR Pros Do Right

Do Journalists Make Good PR People?

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