10 Expert Strategies for Launching a PR Campaign that Gets Results
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Did you know that over 80% of consumers say they trust recommendations from journalists more than advertising? That’s just one reason why a strong PR campaign is essential for any business that wants to build credibility a… Read more
7 Tricks for Creating Impactful PR Campaigns
It’s no secret that PR tactics have evolved to keep up with the ever-changing technology. Your business should leverage the best PR tactics to build a stronger bond with your customers. You wouldn’t want your business to have negative press, which can push consumers and potential employees away.
PR camp… Read more
7 Factors of a Successful PR Campaign
Public relations is a continuously growing industry with over 230,000 people working as public relations specialists. Why is this field so vast?
Developing a successful PR campaign isn’t a simple or speedy process. It requires careful planning, research, and investments. More and more compan… Read more
Employees – Hiring, Training, Leading – is this Boring Or…?
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Below are some thoughts on employees, and the “boring” work of creating a business that succeeds with both engaged customers and employees – enjoy!
Hiring the Right Customer Service Agents to Represent Your
… Read moreEmail – Forgotten Communication Powerhouse
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Boring old email – like the press release, many pundits have declared it dead…I beg to differ! It is true that other modes of communication, like texting, instant messaging, Twitter, etc., have proliferated. And it… Read more
Why a List Press Release Might just Give You the Best Bang for Your Buck
There are many different formats you can use when writing your press release. The type of story you’re sharing often dictates which format makes the most sense. However, there’s one format I like to use whenever possible because it just seems to work – the list press release.
One of the most tried and … Read more
Why PR Remains the Red-Headed Stepchild of Marketing
We all know that public relations is the best thing since sliced bread, right? As PR pros we become a little isolated from the rest of the world and think nobody could ever doubt the power of what we’re doing.
The fact is, though, public relations is still seen as the red-headed stepchild of marketing. For eve… Read more
Why You Should Be Using Video In Your PR Campaigns
As a PR pro, you know that finding new ways to engage and excite your target audience is absolutely essential to achieving long-term success. Yes, press releases still work, but that doesn’t mean you should rely solely on them to spread your message. With a smart, multi-channel PR approach, you’ll give yo… Read more
The Future of PR in a Digital World
Like it or not, the face of public relations has changed. In this increasingly digital world, PR is no longer about spreading your message to the passive, reactive public. Our audience is now more active than ever – even participating in our message – and companies that push against this are falling … Read more
What’s your PR “Jumping Off Point?”
Every journey begins with a single step. It’s best to start at the beginning. Every rose has its thorn.
Ok, the last one didn’t work, but there a bunch of platitudes about the beginnings of a journey or quest. Your PR campaign is no different. No matter what your goal is, there’s one aspect of the campaign that… Read more