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December 21, 2011
Bring Your PR Campaign In From the Cold

Baby, it’s cold outside. And while you’re able to put on a warm sweater, scarf, and mittens to warm yourself up, your PR campaign can’t! At least, not in any literal sense – there are more figurative articles of clothing you can dress it up in so it doesn’t feel the chill of winter. (Read more…)
December 9, 2011
PR Strategies That Seem Counterintuitive

Once in a while, in your PR life, you must make decisions that seem to not only go against the grain, but actually completely against the message you’re trying to send. But what counts is the long-term result, even if the short-term results don’t seem to lead there. (Read more…)
November 21, 2011
Your PR Campaigns and the Holiday Season

The holidays are rushing up as fast as they can! What steps are you taking to catch traffic you might otherwise miss if you’re not taking into account how your PR campaign will be perceived during the “most wonderful time of the year?” There are several things you may not have considered when it comes to reorganizing your campaign for the holidays. (Read more…)
October 31, 2011
“Public Diplomacy”: America’s Public Relations Campaign

Is anything more complicated than foreign policy? Discerning each region’s customs, the particulars of language, and even what times to contact a government representative can all make huge differences in countries’ relationships. If you thought your campaign was intense, well … (Read more…)
October 27, 2011
Give Your PR a New Coat of Paint

Nothing helps the outside of a building or the feel of a room like a fresh coat of paint. Even though the building or room is old as dirt and you’ve seen it for years and years, it all of a sudden takes on a new life. You don’t even have to move the furniture around…though it’s still a good idea. (Read more…)
September 30, 2011
Areas Where You Should Boost Your PR Budget

Do you know which areas your public relations campaign isn’t quite working? If so, it may be difficult to decipher exactly how to fix them. (Read more…)
September 26, 2011
Don’t Be a Backseat Driver

It’s an easy trap to fall into: one day, you’re at the helm of your company’s PR, managing every aspect of business life. The next, you’re in the back seat of a car, trying to holler commands at those at the wheel, feeling a little useless. What in the world happened? (Read more…)
September 22, 2011
Grab a Slice of PR Pie!

What’s your favorite kind of pie? Blueberry (mine)? Apple? Perhaps a huge slice of meat pie? (Read more…)
September 20, 2011
How to Prepare Your PR for a Product Launch

The walls of your office building can barely contain your team’s excitement: it’s almost time for launch! The product has been perfected, the website is ready to go at midnight – everything seems like it’s in place. (Read more…)
September 14, 2011
Small Business PR is No Picnic

When it comes to your small business, you’re used to doing things the hard way. Nothing’s ever come easy in your independent career, so why would your PR be any different? When it comes down to it, small business public relations can be hit or miss. As a result, it can be a bit of a chore, and not so much of a picnic! (Read more…)

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