12 Benefits of Press Coverage for Your Business

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Why Press Coverage Is Important for Your Business

Press coverage remains one of the most powerful ways to boost your business’s credibility, reach, and bottom line in 2025 and beyond.

While paid advertising and social media marketing dominate many market… Read more

How to get Your Local Company in the Local Press

Congratulations on having a successful company! You make doing business and making money look easy, and that ISN’T easy. … Read more

How to Write Perfect Email Pitches

Ah, the perfect email pitch. If such a thing exists, it’s extremely hard to nail down. And even a “perfect pitch” would need to be altered depending on who you’re sending it to, so it’ll never be the same.

With so much to think about, how do you even begin? Like most things, it’s best to start at the beginning. Wi… Read more

How to Get More Yelp Reviews Without Bribing Customers

When it comes to local internet marketing and reputation management, perhaps no website is more important to companies than Yelp. In the unlikely event that you don’t know what it is, Yelp is a site that allows customers to share their opinions about local businesses. Users can submit reviews, positive o… Read more

Public Relations at the Local Level

When people think public relations, they think of slick PR pros courting journalists or holding press conferences in front of national media. But the truth is that most businesses and organizations are relatively small, relatively localized entities. … Read more