journalists

January 7, 2011
The Top 5 Intangible Skills PR Pros Need

We often talk about the hard skills that public relations professionals need to possess – the ability to write a press release, regurgitate AP style, and contact a journalist to get a story placed. But what are the top 5 intangible, hard to define skills that make a PR pro great? (Read more…)
November 8, 2010
5 Reasons List Press Releases Work

There are many different formats you can use when writing your press release. The type of story you’re sharing often dictates which format makes the most sense. However, there’s one format I like to use whenever possible because it just seems to work. (Read more…)
October 11, 2010
10 Things Journalists and PRs Hate About Each Other

If you’ve been in the industry for any amount of time at all, you know that some PRs and journalists get along as well as cats and dogs. This isn’t always the case, but the truth is most journalists and PRs have at least a few pet peeves concerning each another. (Read more…)
August 16, 2010
5 Tips for Getting Reporters to Read Your Emails

It’s pretty simple really. If reporters don’t open and read your emails, you won’t get the media coverage you desire. It doesn’t matter how great your press release is or how compelling your story might be. If the email doesn’t get read, your story dies. (Read more…)
August 4, 2010
How to Avoid Becoming a Victim of Gotcha Journalism

We live in a society that’s obsessed with controversy and scandal. News outlets are constantly trying to break the next big story involving conflict, corruption, shocking quotes, and other controversial acts. It’s all about catching someone with their hand in the cookie jar, so journalists can get their story on the front page or create a buzz across the internet. (Read more…)
June 8, 2010
A Closer Look at Embargoed Press Releases

In some cases, a press release is embargoed. That means that although the press release is distributed to key members of the media, the news organizations are asked not to report on the story until a specific time. As an example, a company may send samples of their product to be reviewed on various blogs, magazines, etc. However, they may request that the reviews or any information about the product aren’t published until closer to the product’s official release date. (Read more…)
April 22, 2010
How PR Professionals Get Stories Placed in Magazines

Exposure in magazines can be a great way to garner publicity for your organization, though lately there are fewer and fewer of them. Because of this, it’s important that a PR professional use all of her savvy when pitching a story to a magazine. Follow these tips to keep your pitch out of the “circular file.” (Read more…)
April 21, 2010
Do Customers Think Your Company is Stagnant and Outdated?

The Internet has changed the way news releases are used. Sure, it’s still important to send news releases out to a targeted list of journalists because media coverage is still invaluable. But nowadays, your buyers are also reading your news releases. They read them on Google, Yahoo!, news RSS feeds, and even on your website (if you have a news room set up). (Read more…)
April 9, 2010
Just the Facts: Ensuring Accuracy in Your Press Releases

When you’re writing a press release, you’re in a constant battle to create an interesting story that grabs journalists’ attention without using marketing hype or exaggerated claims. To be effective, a press release needs to be unbiased and completely accurate. If a journalist gets even a hint that you’re exaggerating or making unsubstantiated claims, you can bet your press release will get deleted instantly. (Read more…)
March 22, 2010
Are Multimedia News Releases the Future of PR?

Multimedia news releases serve as a comprehensive resource for giving journalists detailed information about a story and for engaging consumers. These news releases can contain embedded (and downloadable) video, images, links, audio, social bookmarking, and more. Many PR experts and journalists believe multimedia news releases are quickly replacing the traditional press release, and some bloggers and journalists are even saying traditional press releases are already dead. (Read more…)

« Previous Page

The Top 5 Intangible Skills PR Pros Need

5 Reasons List Press Releases Work

10 Things Journalists and PRs Hate About Each Other

5 Tips for Getting Reporters to Read Your Emails

How to Avoid Becoming a Victim of Gotcha Journalism

A Closer Look at Embargoed Press Releases

How PR Professionals Get Stories Placed in Magazines

Do Customers Think Your Company is Stagnant and Outdated?

Just the Facts: Ensuring Accuracy in Your Press Releases

Are Multimedia News Releases the Future of PR?

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