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May 4, 2009
Public Relations Basics: Mastering the Media Interview

Your press release did its job. A reporter calls and wants to talk about your business. Now what? You need to build a relationship with the reporter, and the primary way you’re going to do so is through a media interview. (Read more…)
April 21, 2009
Knowing the Basics Can Prevent Public Relations Mishaps

Baffled is the word I’ll use to describe how I felt after having a conversation recently with a public relations rep. I was baffled because this putative public relations professional had no clue what he was talking about. And I was baffled because I could not figure out how or why a company would hire such a person. Think you know everything about your company? (Read more…)
April 8, 2009
Are You a True Public Relations Professional?

I recently spent a few weeks watching public relations consultants in the wild and I’ve got enough observations to fill a book. Or at least an installment of PR Fuel. Consider the following four stories as examples of what NOT to do, at least if you consider yourself a public relations “professional.” (Read more…)
April 3, 2009
Can You Explain Public Relations Basics to the Public?

I had an eye-opening conversation over the weekend with a friend of mine from Germany. She was surprised to see PR Fuel on my new business cards. When I explained it to her, she came back with a rather odd response: “So, public relations is like headhunting?” After about an hour of fielding questions about public relations, I came to the startling realization that many people don’t really understand how the PR industry really works. (Read more…)
February 3, 2009
Is Your Public Relations Job at Risk?

I received some unwelcome news recently. A friend called to say he had been laid off from his position in the corporate communications division of a major company. The company, he said, was cutting back its public relations budget and his job was one of the first to go. PR professionals shouldn’t necessarily be surprised by that news. (Read more…)

Public Relations Basics: Mastering the Media Interview

Knowing the Basics Can Prevent Public Relations Mishaps

Are You a True Public Relations Professional?

Can You Explain Public Relations Basics to the Public?

Is Your Public Relations Job at Risk?

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