1. February 10, 2012

    Why Isn’t Anyone Talking About My Company?

    In this age of social media, we have more ways to reach out to customers than ever before. And if you’re trying your hand at one or more of these social media networks, you may find yourself quickly growing frustrated. Why? Because no one seems to be talking about you. (Read more…)

  2. January 19, 2012

    Busting the Biggest Content Marketing Myths

    We’ve all heard the saying, “content is king.” And it’s hard to argue against it. So more businesses than ever are making attempts at publishing compelling content online in an effort to attract new visitors, build back links for improved search rankings, increase their credibility and name recognition, and generate more leads and sales. Not a bad strategy; however, there are a few misconceptions floating around out there. With that in mind, I’d like to take a few moments to bust what I see as the biggest content marketing myths. (Read more…)

  3. January 12, 2012

    4 Ways You’re Subconsciously Throwing Your Clients Under the Bus

    Fun fact about me: I had never heard the phrase “throwing someone under the bus” until I was well into my 20s. Somehow that phrase totally escaped me growing up. So naturally I was a little confused – not to mention concerned – when I first encountered it. (Read more…)

  4. December 5, 2011

    How to Make a Highly Shareable and More Effective Whitepaper

    So you’re thinking about writing a whitepaper to give away on your website. You’re thinking that by giving away something, you’ll get something in return (like more business). Sounds good and it just might work. But to get the most out of the offer, you need to make sure your whitepaper is useful and easy to share. (Read more…)

  5. September 26, 2011

    Don’t Be a Backseat Driver

    It’s an easy trap to fall into: one day, you’re at the helm of your company’s PR, managing every aspect of business life. The next, you’re in the back seat of a car, trying to holler commands at those at the wheel, feeling a little useless. What in the world happened? (Read more…)

  6. September 6, 2011

    How to Create a Crack PR Team

    Building the right team can make or break any PR campaign. There are a few basic rules and guidelines that can make your final team the most effective for your business’ needs. (Read more…)

  7. August 15, 2011

    How to Maintain Your Credibility During a PR Crisis

    When you’re going through a PR crisis, your credibility is on the line. We live in an increasingly jaded society. People have been trained to believe the worst, and more times than not, they’re right to do so. After all, where there’s smoke, there’s usually fire, so if you find yourself embroiled in controversy, most people are going to take the “guilty until proven innocent” approach to your case. (Read more…)

  8. August 9, 2011

    5 Key Lessons from a Reformed Publicist

    A friend of mine used to be a publicist, and quite good at it. During his time, he learned how to get the word out about his clients in various ways. Sometimes, they were a little unscrupulous, but it got the job done! (Read more…)

  9. July 20, 2011

    Walk a Mile in Your Client’s Shoes

    You’ve probably said some variation of this in the past to your client: “I fully understand where you’re coming from!” It can be in the context of coming up with a social media plan or aiding them with a problem they need to fix. But do you really understand their position? I mean fully grasp what all of this means to them on a business and personal level? (Read more…)

  10. July 6, 2011

    Do You Understand the Real Purpose of Press Releases?

    We spend a lot of time on this blog discussing tips for writing better press releases and interacting with reporters more effectively, but I think it’s important that we take a step back and remind ourselves what the true purpose of the press release is. Thanks to online press release distribution websites, more and more people are treating press releases as the finalized version of a story that’s ready to be printed, but that’s not what a press release is supposed to be. (Read more…)

  • Subscribe to PR Fuel

    • You'll receive:
    - PR news & tips daily
    - “7 Cheap PR Tactics for Success in Any Economy”
    - a FREE no-sales-pressure consultation
    - $100 off your next press release order.
    Subscriber Counter

    Our Clients Say It Best

    "Here's what has developed after one simple press release ...

    2 TV station contacts, 3 newspaper mentions, an online magazine review, an MSN online video product review, a contact from a national marketing company, numerous foreign distributor contacts.

    ... a positive review by the Chicago Tribune, which resulted in online orders that ran us out of product within one week. "

    - Scott Turner, Owner, FlexiSnake Distributing


    Read this review 270 more reviews

  • Follow PR Fuel

    • Facebook twitter youtube Rss feed

  • Recent Tweets

  • Most Popular Articles