PR Fuel: PR News, Views, & Stews

5 Things Bloggers Can Learn From Journalists

While the face of journalism is certainly changing, bloggers would still be wise to take notes on the way traditional journalists approach their news stories.

Here are 5 things bloggers can learn from journalists.

1.     Get your facts straight – Before you click “Publish” on your blog post, it’s a good idea to go back through and verify that the information contained within is truly factual. There’s nothing that will kill your blog and your name faster than posting wrong information.

2.     Trust has to be earned – Speaking of killing your credibility, just because you have a blog doesn’t mean that people automatically trust you. Journalists understand that it takes time for people to trust them. Today’s audience is more skeptical than ever before, and they assume that everyone has a hidden agenda. Only time and consistency will allow you to earn the trust of your readers.

3.     Give credit to your sources – Naming your sources lends credibility to your story. It shows your readers that you’re not just making $%*! up out of thin air. Furthermore, proper blogging etiquette is to link to your sources whenever you take a quote from someone else’s post. Always give credit where credit is due.

4.     The inverted pyramid works – The inverted pyramid style of writing is a staple in reporting. The way it works is that you give a basic overview of the story in the first paragraph and then delve into more and more details in subsequent paragraphs. This lets the reader who is in a hurry scan the first few paragraphs to get the main idea of the story without reading the whole thing. This might not be the right format for all of your blog posts, but keep it in mind when writing.

5.     Editing and proofreading are essential – Sure, blogs are typically more informal than a newspaper, but that doesn’t mean you can be careless with your writing. Always edit and proofread your posts to ensure no mistakes have been made.

This article is written by Mickie Kennedy, founder of eReleases (, the online leader in affordable press release distribution. Grab three ebooks, including My Facebook Formula, a free report on Facebook and why you should be using the largest social network for your business, here:

What are some other things bloggers can learn from journalists? Share your thoughts by leaving a comment below.

Opt In Image
PR Bonus - 5 Free eBooks ($67 Value)
Based on Actual Results of 15+ Years and 40,000 Press Releases

Hone your PR skills with these valuable PR tools, publicity tips, and press release resources.

The bundle includes:

  8 Secrets Press Release Firms Don't Want You to Know

  The Big Press Release Samples Book

  Press Release Checklist

  Leveraging Social Media & PR

  The Grammar Geek's Guide to Writing Press Release

About Us: eReleases offers access to the national newswire used by Fortune 500 corporations at a fraction of the cost. We deliver personal service and exceptional value to every customer, every release, at every price point. We respect your email privacy.

11 Responses

  1. [...] Mickie Kennedy offers five things that bloggers can learn from journalists: [...]

  2. [...] Mickie Kennedy offers five things that bloggers can learn from journalists: [...]

  3. [...] won’t win trust or clients if your blog content comes across as sketchy. Here are four things, courtesy of Mickie Kennedy, that bloggers should take from [...]

  4. [...] won’t win trust or clients if your blog content comes across as sketchy. Here are four things, courtesy of Mickie Kennedy, that bloggers should take from [...]

  5. [...] Mickie Kennedy offers five things that bloggers can learn from journalists: [...]

  6. [...] Mickie Kennedy offers five things that bloggers can learn from journalists: [...]

  7. [...] Learn from traditional journalism – remember that just because you are writing an article that is to be published online rather than in a newspaper, it doesn’t mean your writing should follow a different structure entirely. Yes, writing for online usually means you can be far more informal than writing for a newspaper but there are some great lessons you can take. Mickie Kennedy outlines “5 Things Bloggers Can Learn From Journalists“: [...]

  8. Math Calculus says:

    I really approve this blog, there are plenty of things the journalist had influence and taught a blogger.

  9. matt says:

    Very informative, there are a lot of things you can learn from journalists

  10. Dimitar says:

    Thank you for the valuable info!

  11. […] content is always a blog’s number one concern. If you’re not sure how to write for a blog, take a page from journalists on writing factual, informative, and trust worthy posts. Above all else, however, be sure there is […]

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>