A post by YouGov says that 54% of Americans read at least one book in 2023, while 82% read 10 or fewer books. Despite the massive number of new titles released each year, most readers only have time to discover a handful.
If you’re an author, it may be tough to stand out and give your book the publicity and audience reach it deserves. Crafting and distributing a powerful book press release will help you grab the attention and connect with readers.
Are you wondering where to get a successful book press release example? Here, we provide a breakdown of real-world examples from published authors.
Real Book Press Release Examples
Analyzing real examples helps you figure out how to write a book press release. These successful authors partnered with eReleases to create standout announcements, which we’ll discuss.
Dr. Hugh Finch: Arctic Revelation
The press release for Dr Hugh’s book has a strong tone from the start. The headline is punchy and descriptive, and the body dives into the book’s unique themes. Here are the features that make it effective:
- Engaging opening paragraph
- Intriguing book synopsis
- Emphasis on philanthropic elements
- Professional media contact information
- Strategic use of keywords like fiction thriller
The release also highlights Finch’s personal experience and purpose, which are crucial for effective press release writing.
Shep McKenney: A New Way of Using Our Brains
Shep McKenney’s press release stirs curiosity by summarizing the book and inviting readers to understand its deeper meaning.
It also creates a sense of community by highlighting that the author loves engaging readers and discussing the book’s concepts. Some standout features of the press release include:
- A strong, clear headline with a bold promise
- Personal storytelling
- Immediate credibility by using a quote
- Clear book summary with a unique angle
- Author engagement and media-friendliness
Another standout feature of the press release is the section highlighting McKenney’s history in law, hospitality, manufacturing, and tech. It showcases his achievements and positions him as a credible expert. The author’s background section also shows the reader why his voice matters.
Michael McDermott’s Corporate Greed
Michael McDermott had a compelling press release for his book titled Corporate Greed. It stands out by incorporating statistics, legal references, and hard-hitting phrases.
These aspects create credibility and authority while making the content relevant to current events. Here are some unique features of the press release:
- A strong, investigative-style headline
- A powerful opening quote
- Detailed book synopsis with bullet points
- An accessible author bio with a media hook
The press release issues a whistleblower alert and a consumer warning while serving as a media pitch. Further, it uses book publicity techniques like naming big brands to grab attention and structured formatting to keep it readable.
Key Things to Borrow From a Standout Book Press Release Example
An ideal press release should tell a compelling story and make it easy for journalists, bloggers, and readers to care. When launching your book, you can learn many things from any examples.
Let’s break down the elements you must include in an online press release to strengthen your book marketing strategy.
Compelling Headline
If your book release headline isn’t clear or engaging, people are less likely to read your post. Ensure the title does the following:
- Tell the reader what the book is
- Suggest why the book matters
- Hint at a hook or twist
- Include key themes or topics
At eReleases, we have professional and experienced writers who offer return-generating press release services. We can help you craft a compelling headline incorporating key features in strong, clear language.
Engaging Subheading
The subheading of your press release will explain your book in a little more detail. It should add depth to your headline by giving more information, like what makes the book special or what inspired it.
When writing a subheading, mention something interesting or unique about you or the book.
Unique Lead Paragraph
The lead paragraph of your release allows you to hook readers with the most critical facts of your book. Get right to the point instead of making your audience guess what your news is about.
Introduce yourself or the person behind the book immediately, and highlight the title early. You should also explain why the book matters to convince potential readers.
Detailed Body
The body of your press release will explore what your book is about and the topics it covers. You must highlight the primary idea or message without giving away the whole story. Other features to include in the body of a press release are:
- Audience benefit
- Author background
- Release details
Adding a quote in the press release body helps it feel more personal and builds trust. You can include a sentence from the book or a review from someone who read it.
Quick Boilerplate
The boilerplate allows you to quickly introduce yourself to readers, reporters, and anyone who might want to learn more about you. You can use it to do the following:
- Introduce yourself or your company
- Explain what kind of books you write or publish
- Mention what makes you special
Optimizing Press Releases With Expert Services
Navigating how to write a book press release with all the key aspects is easier when you work with professionals. At eReleases, we simplify your work by offering press release writing and distribution services. We’ll gather the relevant information and use it to create the copy while involving you.
With our services, you can turn your ideas into a clear, powerful press release with less stress. Other benefits of choosing a specialized press release service include:
- You’ll reach more journalists and media outlets
- You’ll access tailored press release distribution services
- Your release will look polished and professional
- You’ll get help with editing and formatting
Get Expert Book Press Release Services Now
Leveraging a well-written book press release example will help you reach media, connect with readers, and grow your author brand.
Ensure your copy establishes authority and highlights why people should care about your book. Further, use a clear structure and work with an expert to optimize your message for a better impact.
At eReleases, we know how to craft announcements for high online visibility. Our media database has more than 1.7 million contacts, and we have access to over 4,500 major news websites. Contact us for press release services.