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June 18, 2013
5 (Additional) Things Reporters Hate
This is a followup to our popular post: 5 Things Reporters Hate.
You want your press release in the newspaper or on your local TV news. You may not know it, but the reporters you’re contacting want your story. However, there are a handful of things you’re doing right now that are driving all your contacts insane. All of this could add up to your story never going anywhere – or worse. (Read more…)
June 17, 2013
Oh man. You were out buying a coffee and happened to see somebody’s laptop playing a video and your company’s name flashed across the screen. The reporter certainly didn’t look happy – and now your phone is buzzing like crazy. This week definitely just got way longer. (Read more…)
June 14, 2013
There are many parts to a public relations campaign and ideally you want all of them working together. The smoother the individual parts flow the better your campaign as a whole will work. Of course the better your campaign works the happier you’ll be as your renown (and your bank account balance) keeps increasing.
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June 13, 2013
Choosing a Press Spokesperson for Your Nonprofit Organization
If you want to get the word out about your nonprofit, you need to have a strong public relations strategy. Good PR is what will help you spread the word about your cause, attract more activists, build trust with donors, and keep your organization growing so you can continue to do what you do best. (Read more…)
June 12, 2013
Is the News Even Relevant to Your Company?
Sometimes you can pour your heart into something that may not even matter in the long run. Other people tell you the object of your obsession is important, but one day looking back you realize it just wasn’t that big of a deal in the first place. (Read more…)
June 11, 2013
Take The Time To Find The PR Solution You Need
When you’re first starting out with a business venture it’s tough not to just jump into everything head first. After all, if the goal is to make money, you need to start on it ASAP, right? So no sense in waiting – go ahead and start selling and do whatever it takes to get the dough! (Read more…)
June 10, 2013
Finding Your Voice When Most of Them are Already Taken
Business blogs everywhere all say the same thing: find your company’s “voice” and half the work is done for you. Suddenly everyone knows you because of your unique presence and you can’t physically stop the money from rolling right into your bank account! (Read more…)
June 7, 2013
Where Have All the Good Campaigns Gone?
Occasionally you come across a PR or marketing campaign that makes you smile. The simplicity, the effectiveness, the humor; it all comes together and makes you wonder why you haven’t thought of that. (Read more…)
June 6, 2013
4 Daily Tasks to Boost Your PR
Want to give your public relations a kick in the pants? It’s not just about doing one big thing – PR is typically all about doing tons of little things all the time. Those who stay in the race the longest tend to stick around. (Read more…)
June 5, 2013
The 10 Traits of a Kick Ass PR Pro
Want to be better at PR? Then you need to develop the traits shared by the PR pros who kick ass. I’m talking about the PR guys and gals who have all the right connections, know how to pitch a winning story, and always seem to be getting media coverage. (Read more…)