I promote the importance of press releases because they are the great equalizer. A small company, or even an individual, has as much chance of getting media attention as a big, well-financed company. Sure, the big company might be able to afford its own public relations department as well as coordinate with high-priced publicists. But the cornerstone of that big company’s PR campaign will be the lowly press release. (Read more…)

Rackspace provides expensive, managed hosting services. The company charges as much as double what other providers in the market charge. What makes them different is their 100 percent uptime guarantee and “fanatical support.” (Read more…)

Michael Jackson has passed away.  Great artist. Troubled man. Always felt he had another comeback left in him. Turns out I’m wrong. (Read more…)

You have some important issues you want the public to know about. You are so concerned about it that you call a news conference. (Read more…)

The Wall Street Journal published an article this morning about how Starbucks will immediately begin grinding beans each time it brews a new batch of coffee rather than grinding coffee only in the morning. The move will do two things: ensure customers receive fresh ground coffee and fill the stores with the sounds of grinders. It appears this is the one thing McDonald’s and 7-Eleven haven’t figured out how to do — yet. (Read more…)

I follow the television industry. It’s a medium I devote about five minutes a day trying to follow largely by headlines and RSS feeds. Today I saw this headline and had to dig deeper: Big Media Sites Like Hulu “Anti-Consumer, Anti-Media Employees, Anti-America”? (Read more…)

If you’re not archiving press releases on your company’s website, you might be missing out on valuable press coverage. Reporters increasingly rely on the Internet to conduct research on the issues and industries they cover. When they reach your site, it is important that they can quickly access information to include in an article in progress, or find ideas for a new one. (Read more…)

I awoke to an email from Michael Moore (yeah, we’re just that tight) that said Good-bye, GM. This should be fun, I thought. I like Michael Moore. I don’t agree with everything he says but there’s generally good entertainment value to be found in his work. (Read more…)

Everyone has heard about KFC’s major Oprah goof where so many people requested a free two-piece meal of the fast food company’s new grilled chicken, it simply wasn’t able to meet demand. Local news outlets aired footage of people being turned away from stores. (Read more…)

I was so happy when the bubble in Beanie Babies burst years ago. I had cousins who literally had plastic tubs of the critters with hard plastic tag protectors. Now as the father of two young children, a more expensive and more frustrating craze has taken ahold in our household: Webkinz. (Read more…)