MEK Enterprises LLC dba eReleases.com
5024 Campbell Blvd., Suite D
Baltimore, MD 21236
According to the Direct Marketing Association, each penny you invest in email marketing will eventually yield an ROI of 4300%, and Gigaom Research has found that marketers consistently rank email as the single most effective medium for awareness, acquisition, conversion, and retention.
By now, you’ve heard of – and perhaps panicked over – Google Panda. Google Panda is the name Google gave the algorithm change which was designed to separate the spammy online content from the crème de la crème. (Read more…)
If you do any kind of marketing on Facebook at all, here’s a complaint you’re sure to have heard (or even made yourself):
“Nobody’s engaging with my posts anymore. It’s like I’m invisible.”
Writing and getting your material published by a trade magazine is a little different than writing for a consumer magazine or a newspaper. However, the same basic rules apply. Industry magazine writers and editors are also extremely busy and receive many pitches every day. In order to stand out from the crowd, here are some steps to keep in mind. (Read more…)
I remember the first time I saw one of my colleagues’ bylines on the Huffington Post. My first thought was “Wow, she’s made the big time!” And that was quickly followed by, “If she can do, then so can I.” (Read more…)
It’s Easier to Get a Camel Through the Eye of a Needle Than to Get Media Coverage in the Wall Street Journal
With that promising title, you might already be thinking, “Why bother with the Wall Street Journal then?” However, this article will show that it is possible to get your story covered by the Wall Street Journal. The number one rule is by being ‘on point.’ Your story needs to be attention-grabbing, well-researched, factual, and above all else it needs to be timely. The Wall Street Journal is the world’s leading newspaper and their material is always a step ahead of the game. So when you are framing your article, be sure that the topic is important right now and covers a subject that no news outlet has covered before. (Read more…)
Believe it or not, Twitter is going to be turning 10 years old in 2016. Does that make anyone else feel old?
And despite the fact that the social network has been around long enough to have become essential to everything from journalism to customer service to talk-radio, many entrepreneurs and small businesses still struggle with engaging and growing their fan base.
So what exactly should the everyday entrepreneur be doing on a daily basis in order to convey the personality behind their business — and by that same coin, what shouldn’t they be doing?
With those questions in mind I asked some of the foremost experts on Twitter and social media to offer some practical pointers for small businesses looking to use Twitter as a means of successfully earning customer loyalty and building an unshakable brand image.
Like Gini Dietrich says below, “Social media is social. We must remember that.”
Read on, and pass it along
Recently a friend of mine who owns a growing, service-oriented online business dropped me an exciting note. (Read more…)
Building a successful relationship with the press in your target industry is a frequently misunderstood process. (Read more…)
18 Book Marketing Experts Reveal Secrets That Boost Recognition, Get New Readers, and Increase Sales
There’s no shortage of advice out there about how to best market your independently published book to new readers. Indeed, it sometimes seems like almost everyone has something to say on the subject.
So who do you believe? Who do you pay the closest attention to? And who, at the end of the day, really has it right?
With those same questions on my mind, I asked 18 of the internet’s biggest names in book marketing for their very best advice, and the results were surprising.
What I wound up with was true gold — the best of the best advice about making an indie book really take off, regardless of its genre. The cream of the crop.
Below, you’ll find advice from bestselling authors, writing coaches, marketing gurus, as well as more than a few in-demand thought-leaders and super-popular bloggers. As you might expect, no two pieces of advice are the same, yet each is a nugget of marketing genius you shouldn’t think of going without.
Read on — your book sales will thank you (Read more…)