Burning Up in Press Release Hell

Is there anything worse than getting stuck while writing a press release? It’s something worse than writer’s block; you feel like the whole world is collapsing around you. If you don’t get this press release out in time for the product release, you can’t make the numbers you want for the month. If you don’t make the numbers you need you may not be in business for very long! (Read more…)

Tumbling Down the Media Rabbit Hole

In the story of Alice in Wonderland, Alice runs after the White Rabbit and finds herself tumbling down his rabbit hole into a brand new place. There, she finds a door she can’t get through, so she shrinks herself to be able to use a tiny key she found. When she still couldn’t get through the door, she’s forced to munch on some cake that makes her grow to over nine feet tall – and bumps her head! (Read more…)

4 Innovative Ways to Drive Traffic With Pinterest

Pinterest may be the third largest social media platform, but businesses and online sellers are still trying to figure out exactly how they can use it to move their product. The visual nature of the platform, though, lends itself to several different inventive ways to get people to your store. It just takes a little creativity! (Read more…)

5 Ways to Lose the Trust of Your Customers

What is the underlying purpose of all the PR work you’re doing? Why are you spending all of this time and money? Yes, it’s inevitably to bring in more business, but you accomplish this through building relationships. So all the public relations work you do  —  it’s to get people to like and trust you with their hard-earned money. (Read more…)

Why You Should Outsource Your Social Media Marketing

Recently I fell across an article over at Entrepreneur.com that offered various reasons on why you should handle your social media in house. And while he makes some valid points along the way, I can’t help but disagree. In fact, I think you stand to benefit more by outsourcing your social media marketing to a contractor than keeping it in house. Here’s why: (Read more…)

Perhaps, Perhaps, Perhaps: Be More Decisive

You know the song!

If you can’t make your mind up
We’ll never get started…

Please don’t tell me
Perhaps, perhaps, perhaps (Read more…)

5 Things You Probably Don’t Know About Pinterest

Pinterest is the new kid on the block, but many PR pros have already figured out that Pinterest pinboards mean publicity. However, there are probably a few things you still don’t know about the new social media darling, such as: (Read more…)

3 Major Things Your Customers Want You to Fix

You are three little steps away from making some of the most money you’ve ever made with your store. Just three things you need to completely overhaul with your business to make everything click. (Read more…)

The Shady Origins of PR – And How We’ve Risen Above It

Back in the early 1900s, public relations didn’t look exactly the way it does today. Many of the common practices we use now all came from dubious origins. Ivy Lee, one of the founders of modern public relations, invented the press release when he tried to control all information about a Pennsylvania Railroad accident. It worked so well they hired him on full time, and press releases slowly became the norm. (Read more…)

Don’t Stop Believin’ – and Don’t Let Your Customers Either

One of the toughest situations you’ll encounter as a PR pro is trying to keep a stiff upper lip in the face of financial disaster. Trying to pretend everything’s just fine when you see evidence of your business experiencing major trouble is tough. (Read more…)