PR Fuel: PR News, Views, & Stews
June 13, 2016

5 Tips for Effective Email Newsletters

Ah, the dreaded newsletter. Either they never get opened or worse, they head directly to the spam folder. It seems every nearly every company, brand, or organization offers some type of email newsletter, whether or not it gets read is another story. So what can you do to set your newsletter apart from the thousands sent out daily? (Read more…)

May 30, 2016

6 Free Online Tools for Small Business

Starting a business is hard and keeping it in the black is even harder. It seems everyone wants a nice chunk of change between bills, rent, taxes, and salaries. With all that money going out the door, finding a free service to handle an aspect of your business is awesome news. (Read more…)

May 16, 2016

Yes, It IS Possible to Sell a Service on Instagram

Perhaps you have never considered Instagram for your business. If you are an accountant or an attorney, maybe you didn’t think your line of work was creative enough. Now it might take a little more work, but you can definitely sell your skills and services on Instagram. (Read more…)

May 2, 2016

Set Your Business Apart with a Customer Inner Circle

When you were first starting out in business, you had a few friends, family members and customers that you leaned on for support and advice. Now these might have changed over the years, but chances are your business still has some trusted friends and customers. They also probably still give you advice informally or tell you when your company has a problem. And that’s great. Businesses need those checks and balances to keep growing and operating smoothly. (Read more…)

April 11, 2016

Yes, It IS Possible to Sell a Service on Pinterest

Wait, what? If you aren’t that familiar with Pinterest, you might think it was all pallet projects and paleo recipes. But it is so much more and you can definitely sell what you do on it. Plus, with over 70 million users on it, why wouldn’t you? (Read more…)

March 28, 2016

7 Social Media Dos and Don’ts for Small Business Owners

As the owner of a small business, you are probably already aware that social media can be a great asset and a huge liability. We have heard countless times that in order to move business forward, engage customers, and drive sales we must be using social media. After you move to incorporate social media into your marketing strategy though, the next question is which one do you choose and how do you use it to the best of its capabilities. That answer is usually found with what your business actually is and where your clients are online. If you offer professional services like accounting, you might find that Linkedin and Google+ might be your best options. If you own a restaurant, you might want to try Instagram (for photos of the food), Facebook (for specials, discounts, reviews), and Twitter (for daily specials or exciting news.) (Read more…)

March 14, 2016

7 Social Media Dos and Don’ts for Healthcare Providers

As a physician, nurse, or other healthcare provider, you must be always “on.” Your patients need answers and a lot of time you must think on your feet, respond quickly to situations and look for solutions. As we continue to grow as a global society, the needs of patients will only grow too. Especially when it comes to having access to practitioners and the medical information they possess. Most research about possible conditions or practices begins online these days, so it would make sense for your practice to join social media or one of the numerous healthcare websites. And for the most part, it is a great idea to reach your patients where they are online; however, it is vital to do your research beforehand to avoid costly mistakes. If you are making the move to creating an online community, find out where your patients are and follow these dos or don’ts for success. (Read more…)

February 29, 2016

What’s the Best Time to Publish a Press Release?

It’s Friday afternoon around 3pm and you have finally finished the press release that you worked on throughout the past week. You have major news regarding your company and spent time crafting the headline, the lead, and the perfect quote. The problem is it’s Friday afternoon and you know if journalists and reporters are anything like you, they aren’t going to be looking at their email. So when should you send the press release? (Read more…)

February 15, 2016

Take an Old Blog Post and Make It New Again

We all need a refresh from time to time. Whether it is your clothes, your hairstyle, or your deodorant, change is a good thing. The same rule applies for the content on your blog. Not only does it improve your website’s search engine ranking, but it also increases the readership of your site. Plus, you don’t have to sweat over trying to come up with a brand new article. For example, if you wrote a stellar blog post a year ago on a subject that is currently trending again, you can and should revamp the article to attract new eyes. Your current readers may not have any idea that this old article applies to a current topic. (Read more…)

January 25, 2016

How to Improve Your Reach on Facebook

Facebook is sometimes incredibly frustrating for marketing. We love it because we can reach our fans in a more intimate way, but the frequent changes they make to the algorithms are maddening. Businesses often resort to purchasing ad or “boosting posts” in order to make sure that their posts are reaching the audience. That strategy can get expensive quick. (Read more…)