PR Fuel: PR News, Views, & Stews
September 28, 2015

7 Tips on Writing the Perfect Welcome Email

The old cliché is true; you only get one chance to make a good first impression. This is as equally true online as it is in real life. Whether you are posting on social media, writing a blog post, or commenting on another thread, the impression that people get of you and your business will stick. Probably the most important example of this is the welcome email. When people sign up or subscribe, they should receive a welcome email from your business. What the emails says and its design will set the tone for what the customer should expect from you and the company. It should go without saying to avoid spelling errors, mistakes in grammar, or typing in ALL CAPS. That’s basically shouting at someone through the computer and nobody will be fond of it. (Read more…)

September 14, 2015

5 Tips on Writing a Great Email Newsletter

Have you ever received a newsletter from a company and wondered who they were writing to? Many companies send them out willy nilly without regard for the audience, their knowledge level, or their interests. These useless newsletters then get put in the spam folder or the recipient will unsubscribe from your list. Neither one of these situations is desirable after you and your employees have spent time building up your company and your contact list. (Read more…)

August 24, 2015

The Art of Storytelling on Social Media

It is often repeated that social media is all about connecting with your audience on a personal level. Businesses are encouraged to share relatable content that visitors can find value in, but what does that even mean really? What divides content from great content and how does a business get there? (Read more…)

August 12, 2015

Guest Post: 5 Marketing Ideas That Fit Your Small Business Budget

Marketing your medical practice doesn’t have to break the bank. There are many inexpensive digital tools and strategies that allow small businesses to instantly reach their target audience to generate leads. Here are five foolproof tips that will consistently improve business without cutting holes in your pockets.

(Read more…)

July 7, 2015

Infographic: The Ultimate Media Interview Checklist

The following post and infographic were created by Elena Verlee, founder of Cross Border Communications and PR in Your Pajamas

(Read more…)

June 22, 2015

17 Experts Respond to Your Email Marketing 9-1-1

According to the Direct Marketing Association, each penny you invest in email marketing will eventually yield an ROI of 4300%, and Gigaom Research has found that marketers consistently rank email as the single most effective medium for awareness, acquisition, conversion, and retention.

(Read more…)

May 26, 2015

The Relationship Between Content and SEO

By now, you’ve heard of – and perhaps panicked over – Google Panda. Google Panda is the name Google gave the algorithm change which was designed to separate the spammy online content from the crème de la crème. (Read more…)

April 28, 2015

14 Top Facebook Experts Reveal Their Best Tips for Improved Engagement and ROI

If you do any kind of marketing on Facebook at all, here’s a complaint you’re sure to have heard (or even made yourself):

“Nobody’s engaging with my posts anymore. It’s like I’m invisible.”
(Read more…)

April 27, 2015

How to Get Your News in an Industry Trade Magazine

Writing and getting your material published by a trade magazine is a little different than writing for a consumer magazine or a newspaper. However, the same basic rules apply. Industry magazine writers and editors are also extremely busy and receive many pitches every day. In order to stand out from the crowd, here are some steps to keep in mind. (Read more…)

April 20, 2015

How to Get Your News Into the Huffington Post

I remember the first time I saw one of my colleagues’ bylines on the Huffington Post. My first thought was “Wow, she’s made the big time!” And that was quickly followed by, “If she can do, then so can I.” (Read more…)