PR Fuel: PR News, Views, & Stews
November 16, 2015

5 Tips on Creating and Using Infographics

It is pretty much a given that people are visually wired. We respond to images much more than text. You need only look at Facebook data to see that posts with images usually have more views, more comments and more likes. The problem is that most companies deal in data or information, which means text, text, and more text. Not one person in twenty would want to read that much text, so many businesses are turning to infographics to deliver their data. An infographic is a visual representation of the information the company wants to present. The text is still usually there, but has been considerably reduced. (Read more…)

October 26, 2015

Funny & Fearless: How it can Work for You on Social Media

Wait, wait! Don’t run away just yet. There is a way for your business to show a little personality and be funny on social media. Granted, there have been jokes that have bombed by well-known businesses, but overall, posting a joke will have your customers laughing and will garner you new fans. To be successful at humorous posts, keep the vibe natural and low key. Let’s go through some other ideas for how to inject humor into your posts. (Read more…)

October 12, 2015

7 Ways to Build a Better Client Survey

Customer surveys are a great tool to have in your small business arsenal. There aren’t many ways to find out exactly what your customers think about your company and want from you in the future outside of using a survey. However, creating the right set of questions in the perfect order can be harder than you might imagine. Your company most likely has very specific questions that they would like answered from the customer, but you can’t make the survey so rigid or complicated that no one wants to fill it out. So what can you do to make an easy to follow, yet informative survey? (Read more…)

September 28, 2015

7 Tips on Writing the Perfect Welcome Email

The old cliché is true; you only get one chance to make a good first impression. This is as equally true online as it is in real life. Whether you are posting on social media, writing a blog post, or commenting on another thread, the impression that people get of you and your business will stick. Probably the most important example of this is the welcome email. When people sign up or subscribe, they should receive a welcome email from your business. What the emails says and its design will set the tone for what the customer should expect from you and the company. It should go without saying to avoid spelling errors, mistakes in grammar, or typing in ALL CAPS. That’s basically shouting at someone through the computer and nobody will be fond of it. (Read more…)

September 14, 2015

5 Tips on Writing a Great Email Newsletter

Have you ever received a newsletter from a company and wondered who they were writing to? Many companies send them out willy nilly without regard for the audience, their knowledge level, or their interests. These useless newsletters then get put in the spam folder or the recipient will unsubscribe from your list. Neither one of these situations is desirable after you and your employees have spent time building up your company and your contact list. (Read more…)

August 24, 2015

The Art of Storytelling on Social Media

It is often repeated that social media is all about connecting with your audience on a personal level. Businesses are encouraged to share relatable content that visitors can find value in, but what does that even mean really? What divides content from great content and how does a business get there? (Read more…)

August 12, 2015

Guest Post: 5 Marketing Ideas That Fit Your Small Business Budget

Marketing your medical practice doesn’t have to break the bank. There are many inexpensive digital tools and strategies that allow small businesses to instantly reach their target audience to generate leads. Here are five foolproof tips that will consistently improve business without cutting holes in your pockets.

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July 7, 2015

Infographic: The Ultimate Media Interview Checklist

The following post and infographic were created by Elena Verlee, founder of Cross Border Communications and PR in Your Pajamas

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June 22, 2015

17 Experts Respond to Your Email Marketing 9-1-1

According to the Direct Marketing Association, each penny you invest in email marketing will eventually yield an ROI of 4300%, and Gigaom Research has found that marketers consistently rank email as the single most effective medium for awareness, acquisition, conversion, and retention.

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May 26, 2015

The Relationship Between Content and SEO

By now, you’ve heard of – and perhaps panicked over – Google Panda. Google Panda is the name Google gave the algorithm change which was designed to separate the spammy online content from the crème de la crème. (Read more…)