As a writer I’m constantly trying to learn from my own mistakes and the mistakes of other writers. That’s why I like to occasionally visit some of those free press release distribution websites. It’s unfortunate, but the vast majority of press releases on those sites flat out suck. Why? Because they usually make one or more of these common mistakes. (Read more…)
The art of publicity stunts dates back to 1929 when Edward Bernays, Sigmund Freud’s nephew, announced to the media that a group of women’s rights suffragettes would march in a Manhattan parade and light their “Torches of Freedom.” Once in front of the cameras the models lit up Lucky Strike cigarettes on cue, as Edward was employed by the American Tobacco Company. (Read more…)
eReleases Editorial Director Heather Fuller told me she was thinking about the model of Jiffy Lube’s 21-point signature service and whether a similar model could be applied to press releases. She came up with the following 10 essential tips that should be considered before sending your next press release. (Read more…)
I get asked all the time if I can I provide a list of free press release distribution companies. Despite being antithetical to my business, which relies on reaching media directly by email and dedicated newswire feeds to newsrooms nationwide, I thought it would be worth venturing into this murky world to give you a comprehensive list of free press release websites. (Read more…)
The application of public relations and the use of advertising are sometimes misunderstood, igniting a series of unanswered questions for companies needing to create awareness for themselves. (Read more…)
eReleases’ Mickie Kennedy was the executive producer of the No Agenda podcast on Saturday, October 10, 2009. Click the player above to hear Adam Curry’s and John C. Dvorak’s comments.
The concept of a free press release distribution service is a real head scratcher to most PR professionals because it removes “reaching the media” from the equation. Free press release websites are recommended by SEO professionals, webmasters and business owners for one reason: to get one-way links and traffic. A note of caution: the one-way links to your site are from a deep-linked page on the free press release website — not the homepage. (Read more…)
A phenomenon that his hit the press release world is the myth of the online press release as a SEO (Search Engine Optimization) vehicle. Reaching the media appears to be an afterthought. The goal of the online press release … well, no one agrees what is the goal of the press release, but SEO plays a part. (Read more…)
Each year, the clock for getting out holiday-related press releases starts ticking earlier. Recent holiday seasons have proven to be ultra-competitive because of genuine fears that consumers would not be spending money like they had in the past. These fears push purchases back, causing retailers to discount more heavily in an effort to reduce inventories. So when it comes to holiday planning, it’s imperative that manufacturers and service providers push the value element of their products when doing public relations. (Read more…)
