PR Fuel: PR News, Views, & Stews
July 25, 2016

Facebook Instant Articles: Getting Started Sharing Your Content

Last year, Facebook introduced Instant Articles to get their toe in the publishing game. They also wanted to offer an option for faster downloads and better displays of content, which meant having the content open directly in Facebook’s app, instead an outside website. It started as a beta test with a few large publishers like National Geographic and Buzzfeed, and last month Instant Articles opened to everyone with a Facebook page. (Read more…)

July 11, 2016

Calls to Action: 5 Tips to Make Them Better

Great calls to action are usually part of a great design and they contain great copy. Moved to click a call to action on a website? It is usually because it stands out from the page and because the wording intrigues you. If there are multiple CTAs on a site, they must be differentiated from each other both by color and word choice to guide the reader easily. (Read more…)

June 27, 2016

7 Tips for Getting Started on YouTube for Business

Often when you think of social media for business, you immediately think of Facebook or Twitter. Many companies don’t even consider YouTube as a great alternative to the standard networks, which can be a boon for you. YouTube levels the playing field, allowing smaller businesses to compete with much larger ones. All it requires is creative content and timely delivery. (Read more…)

June 13, 2016

5 Tips for Effective Email Newsletters

Ah, the dreaded newsletter. Either they never get opened or worse, they head directly to the spam folder. It seems every nearly every company, brand, or organization offers some type of email newsletter, whether or not it gets read is another story. So what can you do to set your newsletter apart from the thousands sent out daily? (Read more…)

May 30, 2016

6 Free Online Tools for Small Business

Starting a business is hard and keeping it in the black is even harder. It seems everyone wants a nice chunk of change between bills, rent, taxes, and salaries. With all that money going out the door, finding a free service to handle an aspect of your business is awesome news. (Read more…)

May 16, 2016

Yes, It IS Possible to Sell a Service on Instagram

Perhaps you have never considered Instagram for your business. If you are an accountant or an attorney, maybe you didn’t think your line of work was creative enough. Now it might take a little more work, but you can definitely sell your skills and services on Instagram. (Read more…)

May 2, 2016

Set Your Business Apart with a Customer Inner Circle

When you were first starting out in business, you had a few friends, family members and customers that you leaned on for support and advice. Now these might have changed over the years, but chances are your business still has some trusted friends and customers. They also probably still give you advice informally or tell you when your company has a problem. And that’s great. Businesses need those checks and balances to keep growing and operating smoothly. (Read more…)

April 11, 2016

Yes, It IS Possible to Sell a Service on Pinterest

Wait, what? If you aren’t that familiar with Pinterest, you might think it was all pallet projects and paleo recipes. But it is so much more and you can definitely sell what you do on it. Plus, with over 70 million users on it, why wouldn’t you? (Read more…)

March 28, 2016

7 Social Media Dos and Don’ts for Small Business Owners

As the owner of a small business, you are probably already aware that social media can be a great asset and a huge liability. We have heard countless times that in order to move business forward, engage customers, and drive sales we must be using social media. After you move to incorporate social media into your marketing strategy though, the next question is which one do you choose and how do you use it to the best of its capabilities. That answer is usually found with what your business actually is and where your clients are online. If you offer professional services like accounting, you might find that Linkedin and Google+ might be your best options. If you own a restaurant, you might want to try Instagram (for photos of the food), Facebook (for specials, discounts, reviews), and Twitter (for daily specials or exciting news.) (Read more…)

March 14, 2016

7 Social Media Dos and Don’ts for Healthcare Providers

As a physician, nurse, or other healthcare provider, you must be always “on.” Your patients need answers and a lot of time you must think on your feet, respond quickly to situations and look for solutions. As we continue to grow as a global society, the needs of patients will only grow too. Especially when it comes to having access to practitioners and the medical information they possess. Most research about possible conditions or practices begins online these days, so it would make sense for your practice to join social media or one of the numerous healthcare websites. And for the most part, it is a great idea to reach your patients where they are online; however, it is vital to do your research beforehand to avoid costly mistakes. If you are making the move to creating an online community, find out where your patients are and follow these dos or don’ts for success. (Read more…)