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March 10, 2010
PR and SEO: A Match Made in Heaven?

You may have recently heard the term Public Relations 2.0. If you haven’t, you’re probably shaking your head right now. In a nutshell, PR 2.0 is the process of using Web 2.0 methods like search engine optimization (SEO) as part of your company’s PR push. The connection is intuitive. PR pros want their product, company or cause to appear in as many places as possible. SEO experts want optimum placement on page one of search engine websites like Google, Yahoo! and Bing. Both want this placement to attract attention. So how do PR pros apply the principles of SEO to online press releases? (Read more…)
March 9, 2010
Choosing the Target Audience for Your PR Campaign

Imagine your client is an opera singer who has been lauded for excelling at a challenging role. Right now she’s only famous inside her native country, but she has hired you to elevate her to worldwide fame. Or perhaps your company’s India branch has been accused of labor violations, and it’s your job to get to the bottom of the accusations and clean up the company’s reputation. An inexperienced PR pro would be tempted to pitch each story far and wide. But, in both cases, the first step in your publicity campaign is to choose a target audience. (Read more…)
March 8, 2010
How to Be More Likeable in the Eyes of Journalists

If you’re likeable in the eyes of the media, you stand a better chance of getting coverage … positive coverage. So, what does it take to get a journalist to notice and to like you? Here are some simple tips to get you started. (Read more…)
March 5, 2010
Top 7 Branding Mistakes to Avoid

Your brand is your company’s personality. It’s the promise of value that you make to customers. It’s the thing that consumers either connect with and hang onto or reject and avoid for life. (Read more…)
March 4, 2010
Don’t Disrespect the Host of Your Media Interview

Every time you step in front of the camera, walk into a radio studio, or sit down with a reporter from a magazine, your company’s reputation is on the line. Any missteps could cause you to alienate your audience and to burn bridges with the media. (Read more…)
March 3, 2010
Are You Reaching Out to Bloggers to Gain Exposure?

For small businesses that don’t have a ton of money to drop on marketing, reaching out to bloggers is a great way to build brand awareness and to drive sales. From product reviews to interviews, bloggers can offer all different types of coverage that will help you connect with your target audience at no cost to you.
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March 2, 2010
7 Videos of Guests Losing Their Temper during TV Interviews

If you’re going on TV for an interview, you don’t want to follow in the footsteps of these angry guests. Check out these 7 videos of guests blowing up at reporters. (Read more…)
March 1, 2010
How to Apologize When Your Company Screws Up

Between Tiger Woods and Toyota, there’s been quite a bit of apologizing going on lately, and while ideally you never want to be in a position where you have to say you’re sorry, the good news is studies have shown that customers who receive a sincere apology are actually pretty likely to reconcile with the company. (Read more…)
February 26, 2010
Top Alternatives to Business Cards

First off, let me say that I’m not here to proclaim the death of the business card. Traditional business cards are still very useful, and you should certainly have some on you at all times. However, it’s no secret that most business cards either end up buried in a filing cabinet or in the nearest trash can. (Read more…)
February 25, 2010
6 Common Mistakes PR Pros Make

Public relations is a fast paced world not for the faint of heart. Before you start email blasting press releases and spinning molehills into mountains, consult this list of the 6 most common PR mistakes: (Read more…)

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