PR Fuel: PR News, Views, & Stews
April 16, 2014

How to Make Your Press Releases Live Longer than Just a Day

Tell me if this situation sounds familiar: You write a press release, send it out to reporters and distribute it online, and then, a day later, you’re on to something else. It’s like the press release was only alive for a day. It’s kind of sad when you think about it. You put in all this work, and your press release gets forgotten in no time at all. (Read more…)

April 15, 2014

Why You Need to Highlight Your Expertise when Responding to HARO Queries

Three times a day, HARO emails its subscribers a list with dozens of the latest free media opportunities from reporters in various fields who need sources for their stories. Without a doubt, HARO is one of the best PR resources out there, and it’s totally free. Just sign up, and you’ll start getting fresh media opportunities delivered to you three times daily Monday through Friday. (Read more…)

April 14, 2014

Why You Should Still Try To Get Print Media Coverage

Because most people tend to get their news online these days, most PR people have shifted their efforts from getting coverage in traditional newspapers and magazines to getting coverage on blogs and relevant websites. And while there are certainly many advantages to targeting online publications (e.g. you can reach a wider audience, drive traffic to your website, build links, target way more publications, etc.) that doesn’t mean you should neglect print media altogether. Print isn’t dead, and great opportunities still exist for spreading your message. (Read more…)

April 11, 2014

Commenting on Journalists’ Stories to Build Relationships

Getting the attention of a reporter can be pretty tough. You can send an email, but chances are that the reporter is receiving countless emails day and night, so yours very well may get overlooked. You can give the reporter a call, but he (or she) is probably up against a deadline and if he doesn’t already know you he might not have time to chat. You can try to interact with the reporter on Twitter (something I highly recommend), but even still, it can often be tough to stand out in the Twittersphere if that’s the only way you’re reaching out. There is, however, one place where you’re almost certain to get a reporter’s attention, especially if you’re there frequently over time – the comment section on his stories. (Read more…)

April 10, 2014

Don’t Let Roboquotes Ruin Your Press Releases

When was the last time you read a quote in a press release that really made you say, “Wow, that was really interesting and insightful”? It’s been a while, hasn’t it? That’s because most executive quotes in press releases suck. They’re what I like to call roboquotes. They read like they came straight out of the mouth of a robot. I can’t stand it! (Read more…)

April 9, 2014

Should You Still Be Putting Keywords In Your Press Release Headlines?

We all know that SEO has evolved drastically over the past year or so. What once worked no longer works today, and if you don’t adapt, you run the risk of damaging your online presence. Simply put, the traditional SEO press release is dead. The days of stuffing your press releases with keywords and keyword-rich anchor text to drive up your search rankings are long gone. If you’re still doing those things, you need to stop…now. But does that mean that we should ignore SEO altogether when writing press releases? For example, should you stop including keywords in the headlines of your press releases? (Read more…)

April 8, 2014

Why You Shouldn’t Use Typographic Emphasis In Your Press Releases

Doesn’t this sentence look super important? What about this one? And this one might be the most important of all! (Read more…)

April 7, 2014

Read This Post To Discover The Secret To Becoming the Richest Person On Earth!!!

I lied. I’m not going to tell you how to become the richest person on earth. Sucks, doesn’t it? (Read more…)

April 4, 2014

Been There, Done That. Are You Pitching Journalists a Story They’ve Just Done?

By now, you know that you should only pitch reporters who would actually cover the kind of story you’re pitching. That’s Media Relations 101, and you’ve heard it a million times. So, hopefully, you’re already following that advice and directing your pitches to targeted reporters who would be interested in your story. But are you taking that advice too far and tailoring your pitches so much to a reporter’s preferences that you’re pitching him (or her) a story he’s already done? (Read more…)

April 3, 2014

Becoming The Expert Reporters Want To Talk To In 3 Steps

We all want to be known as the expert. Experts are the ones who get slews of media coverage. Experts are the ones who make money. (Read more…)