PR Fuel: PR News, Views, & Stews
 
April 20, 2015

How to Get Your News Into the Huffington Post

I remember the first time I saw one of my colleagues’ bylines on the Huffington Post. My first thought was “Wow, she’s made the big time!” And that was quickly followed by, “If she can do, then so can I.” (Read more…)

April 13, 2015

It’s Easier to Get a Camel Through the Eye of a Needle Than to Get Media Coverage in the Wall Street Journal

With that promising title, you might already be thinking, “Why bother with the Wall Street Journal then?” However, this article will show that it is possible to get your story covered by the Wall Street Journal. The number one rule is by being ‘on point.’ Your story needs to be attention-grabbing, well-researched, factual, and above all else it needs to be timely. The Wall Street Journal is the world’s leading newspaper and their material is always a step ahead of the game. So when you are framing your article, be sure that the topic is important right now and covers a subject that no news outlet has covered before. (Read more…)

April 7, 2015

13 Twitter Experts’ Advice for Your Small Business

Believe it or not, Twitter is going to be turning 10 years old in 2016.  Does that make anyone else feel old?

And despite the fact that the social network has been around long enough to have become essential to everything from journalism to customer service to talk-radio, many entrepreneurs and small businesses still struggle with engaging and growing their fan base.

So what exactly should the everyday entrepreneur be doing on a daily basis in order to convey the personality behind their business — and by that same coin, what shouldn’t they be doing?

With those questions in mind I asked some of the foremost experts on Twitter and social media to offer some practical pointers for small businesses looking to use Twitter as a means of successfully earning customer loyalty and building an unshakable brand image.

Like Gini Dietrich says below, “Social media is social.  We must remember that.”

Read on, and pass it along :)

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April 6, 2015

Learning From Bad Press

Recently a friend of mine who owns a growing, service-oriented online business dropped me an exciting note.  (Read more…)

March 30, 2015

A Former Reporter Describes Simple Steps to Working with the Media

Building a successful relationship with the press in your target industry is a frequently misunderstood process.  (Read more…)

March 26, 2015

18 Book Marketing Experts Reveal Secrets That Boost Recognition, Get New Readers, and Increase Sales

There’s no shortage of advice out there about how to best market your independently published book to new readers. Indeed, it sometimes seems like almost everyone has something to say on the subject.

So who do you believe? Who do you pay the closest attention to? And who, at the end of the day, really has it right?

With those same questions on my mind, I asked 18 of the internet’s biggest names in book marketing for their very best advice, and the results were surprising.

What I wound up with was true gold — the best of the best advice about making an indie book really take off, regardless of its genre.  The cream of the crop.

Below, you’ll find advice from bestselling authors, writing coaches, marketing gurus, as well as more than a few in-demand thought-leaders and super-popular bloggers.  As you might expect, no two pieces of advice are the same, yet each is a nugget of marketing genius you shouldn’t think of going without.

Read on — your book sales will thank you :) (Read more…)

March 16, 2015

Eight Challenging PR Jobs

So you think your job is hard? Try being a public relations person for one of these companies or organizations.

(Read more…)

March 9, 2015

Does Belief Matter?

I have resigned from a job twice in my life. Once, I did so to pursue another opportunity. The other time, I did so because I stopped believing in the quality of my employer’s product.  (Read more…)

March 2, 2015

Interviewing for a PR Job

One of two things is going on.  (Read more…)

February 23, 2015

Dealing With Limited Resources

My company, for example, has exactly one person dealing with PR issues – me.  (Read more…)