PR Fuel: PR News, Views, & Stews
October 1, 2014

Does Your Press Release Pass the Scan Test?

It’s no secret that journalists are more pressed for time than ever before. Their inboxes are brimming with press releases and pitches, and thanks to dwindling staffs at most news outlets, their workloads are increasing at the same time. If you want to get your press release read, it needs to be short and to the point, but more than that, it needs to pass the scan test. (Read more…)

September 30, 2014

Did an Upstart Texas Brewery Just Pull Off 2014’s Best Publicity Stunt?

If you enjoy having a beer now and again, you’ve probably noticed that more and more craft beers have been crowding store shelves in recent years. Long gone are the days when Budweiser and Miller were among your only choices for a nice, cold beverage. These days, the craft beer scene has taken off, and small, local breweries are gaining the attention of drinkers. But despite the tremendous growth of craft beer business, it still represents only a fraction of all beer sales nationwide. So, these scrappy breweries are forced to get creative if they want to stand out and make sales. That sets the stage for what just might be my favorite publicity stunt of 2014 to date. (Read more…)

September 29, 2014

Writing Contributed Articles for PR? It’s Not About You.

The days of sitting back and waiting for the media to come interview you or cover your company are long gone. These days, one of the best ways to get your name out there is by writing contributed articles to targeted publications your audience reads. That’s right, you need to be the content creator. Dwindling staffs and budgets have left publications of all sizes with content gaps that need to be filled, and pitching your own articles give you the ability to establish your expertise, share your message, and be a part of the conversation with your audience. It also gives you more control over the message than if someone from the publication was the one writing about you. (Read more…)

September 26, 2014

The Essential Elements of a Newsworthy Press Release

When used properly, the press release can be one of the most effective communication tools for getting your story across. Unfortunately, the press release is one of the most commonly misused tools by brands. It has become a crutch for a lot of companies. Don’t know what to do? Send out a press release! (Read more…)

September 25, 2014

Trying to Pitch Yourself as an Expert? Be Likeable.

Just saying you’re an expert doesn’t make you an expert. The fact is that the customers you’re going after won’t take your word for it. They won’t automatically trust you just because you tell them they should. They need to hear it from an unbiased source, and one of the best ways to do that is to get your name in print. When you’re the guy or gal reporters turn to for quotes on news stories in your field, your audience starts to trust you and also see you as an expert. That means they’ll be likelier to do business with you. But before you can get to that point, you have to become the trusted source reporters turn to. And before you can do that, you have to pitch yourself to them as an expert. (Read more…)

September 24, 2014

Don’t Be “That Guy (or Girl)” when Interacting with Journalists on Twitter

Twitter can be a great place to interact with journalists. The majority of journalists use Twitter for interacting with readers, researching stories, and sharing news. For PR folks, Twitter can provide an ideal channel for building relationships with journalists, but of course, there’s a right way and a wrong way to go about it. If you don’t want to shoot yourself in the foot, you’d better know the difference. After all, you don’t want to be “that guy (or girl).” (Read more…)

September 22, 2014

A New Approach to Guest Blogging

It wasn’t all that long ago that guest blogging was the trendiest tactic for building links and boosting SEO. Then the spammers took over, and before you know it, Google’s Matt Cutts had essentially proclaimed the death of guest blogging. Now, most people have jumped off of the guest blogging bandwagon and moved on to other things, and that’s a good thing. It’s an opportunity. If you ask me, now is the best time ever to be a guest blogger, but if you’re going to get back in the game, you need to have a new approach. (Read more…)

Do You Have the Time for a PR Firm?

Hiring a PR firm requires more than a financial investment. It demands an investment of your time as well. A lot of clients are under the mistaken impression that hiring a PR firm will give them the ability to completely step away from all PR responsibilities, giving them all the time in the world to devote to other tasks. In fact, the opposite is often true. If you’re planning on hiring a PR firm, you’d better have time to devote to them. (Read more…)

September 19, 2014

Hopping on Trends: Good or Bad in the Long Run?

Every day you scour the web looking for new ideas on campaigns. It’s always a good idea to keep up with what everyone else is doing if only so you know what ideas are out there. You wouldn’t want to inadvertently copy another company’s idea, after all.  (Read more…)

September 18, 2014

Going with Your Gut Feeling in PR

They say that, in love, to go with your gut. The more you act on your inside feelings rather than your head, the better off you’ll be. Supposedly going with your gut means you’ll make better decisions over the long term – some may be bad decisions, but overall you’ll be in the clear.  (Read more…)