1. May 24, 2012

    Sweeping Out Your Press Release Chimney

    Writing repeated press releases can be a bit like owning a grill, or even a fireplace. You burn fire after fire, not noticing the ashes piling up after each one. Eventually the pile grows so large you have to scoop everything out and sweep all the excess so you can start anew. (Read more…)

  2. May 23, 2012

    Spin Techniques You’ve Never Noticed Before

    It almost seems like we’ve become accustomed to the various and sundry techniques of spin companies try in the media. If there’s a disaster we’re all looking how they’ll try to either recover or turn the news into something somewhat positive. When it comes and it’s obvious, we usually just laugh it off. (Read more…)

  3. May 22, 2012

    How Media Savvy Is Your Business?

    How aware are you of how the media works when it comes to your business? If you were to try and negotiate a story right now, how would that go? Would you pass with flying colors or are you a little more oblivious than you think? (Read more…)

  4. May 21, 2012

    Driving Sales & Traffic Through Pinterest: Two Case Studies

    Pinterest has blown up virtually overnight in the social media world, rising up to grab the #3 spot in almost no time at all. Businesses have naturally tried to find ways to use this power to their own advantage by looking for ways to market to Pinterest users. (Read more…)

  5. May 18, 2012

    3 Reasons Why You Should Write a White Paper

    It’s one of the lesser used PR tactics out there currently, but writing a white paper for your company’s product can do wonders for your business. I suspect the reason it’s so rare now is because they take time and energy to produce. Plus, it takes a mixture of creativity and raw know-how to make a proper white paper. (Read more…)

  6. May 17, 2012

    5 Reasons PR Will Never Die

    With many companies taking on their own social media and PR duties these days, is there still a need for public relations experts? Can PR stand the test of time or is just another phase of advertising? There are several reasons why PR is safe and sound and will continue to be so for years to come. (Read more…)

  7. May 16, 2012

    Burning Up in Press Release Hell

    Is there anything worse than getting stuck while writing a press release? It’s something worse than writer’s block; you feel like the whole world is collapsing around you. If you don’t get this press release out in time for the product release, you can’t make the numbers you want for the month. If you don’t make the numbers you need you may not be in business for very long! (Read more…)

  8. May 15, 2012

    Tumbling Down the Media Rabbit Hole

    In the story of Alice in Wonderland, Alice runs after the White Rabbit and finds herself tumbling down his rabbit hole into a brand new place. There, she finds a door she can’t get through, so she shrinks herself to be able to use a tiny key she found. When she still couldn’t get through the door, she’s forced to munch on some cake that makes her grow to over nine feet tall – and bumps her head! (Read more…)

  9. May 14, 2012

    4 Innovative Ways to Drive Traffic With Pinterest

    Pinterest may be the third largest social media platform, but businesses and online sellers are still trying to figure out exactly how they can use it to move their product. The visual nature of the platform, though, lends itself to several different inventive ways to get people to your store. It just takes a little creativity! (Read more…)

  10. May 11, 2012

    5 Ways to Lose the Trust of Your Customers

    What is the underlying purpose of all the PR work you’re doing? Why are you spending all of this time and money? Yes, it’s inevitably to bring in more business, but you accomplish this through building relationships. So all the public relations work you do  —  it’s to get people to like and trust you with their hard-earned money. (Read more…)

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