PR Fuel: PR News, Views, & Stews
September 18, 2014

Going with Your Gut Feeling in PR

They say that, in love, to go with your gut. The more you act on your inside feelings rather than your head, the better off you’ll be. Supposedly going with your gut means you’ll make better decisions over the long term – some may be bad decisions, but overall you’ll be in the clear.  (Read more…)

September 17, 2014

Why PR Has Taken the World By Storm

 Public relations is everywhere. All you have to do is take a quick look around at commerce these days and you’ll see companies that have at least a small PR presence. Be it social media, blogs, or even an offline event, businesses have embrace the PR world wholeheartedly. Even the smallest business knows they need some sort of presence to make it in this day and age.  (Read more…)

September 16, 2014

Cultivating Interest Online Takes the Right “Ingredients”

Boy do I love breakfast. On Saturday mornings I like to wake up and make breakfast for everyone even though I don’t particularly know how to cook. But it’s fun to get all sorts of stuff together, most of it fried, and chow down to start the weekend off right. Of course we have to make sure to move around after to burn it off, but it’s worth the exercise.  (Read more…)

September 15, 2014

Finding Your Fans on Reddit

Despite its anti-corporate, anti-ad attitude, Reddit finds itself raided by businesses all the time. At any time you can hop on and find accounts that are pretty obviously business owned. They’ve never posted on the site before and suddenly adding funny images or pro-corporate AMAs. You may have even tried to do this before.  (Read more…)

September 12, 2014

Don’t Let Your Press Release Die in Obscurity Online

Having trouble getting your press release in the newspapers and magazines? Then your next inclination might be to take it online. You know there exists the possibility of thousands, even millions of eyeballs will see your press release there. It’s just whether or not you can get these eyeballs to click on your story.  (Read more…)

September 11, 2014

4 Reasons Why Reporters Aren’t Taking Your Press Release Seriously

You can feel it through the computer. You get an email back from the reporter you sent your latest press release to and you can just hear them laughing as they respond. There’s a feeling they just aren’t taking your press release seriously despite the subject matter obviously not being a joke.  (Read more…)

September 10, 2014

Should You Fake Your PR Personality?

Every PR pro knows the feeling: you got to post something on social media or write up a press release and you have a moment where you wonder about the tone you’re using. You start to wonder if it’s the right one for the business or if you should change it up. After all, just because YOU use that tone regularly, it doesn’t mean your business should.  (Read more…)

September 9, 2014

Public Relations Tactics to Use in a Pinch

So you can feel success right around the corner. You need something quick to capitalize on the momentum you can feel vibrating in the air. However, you don’t exactly have something planned, or what you do have planned you just realized won’t work for your needs.  (Read more…)

September 8, 2014

Press Release Headline Makeovers

After writing headlines for press releases for quite some time it can be difficult to come up with brand new ones. You increasingly need new ways to hook readers in, especially in this hyper-fast digital world. If your headline doesn’t hook the reader immediately it’s likely it will get lost in the shuffle of everyday life.  (Read more…)

September 5, 2014

Ideas for a Video Series to Suit Every Industry

Looking to start a video series? It’s a great idea – the longer the world is on the web, the more they gravitate towards easy to digest material like quick videos. They’re also a way to be as interesting as you can which is important if you want the attention you deserve. (Read more…)