PR Fuel: PR News, Views, & Stews
December 15, 2014

Why PR Remains the Red-Headed Stepchild of Marketing

We all know that public relations is the best thing since sliced bread, right? As PR pros we become a little isolated from the rest of the world and think nobody could ever doubt the power of what we’re doing.  (Read more…)

December 10, 2014

Why You Should Edit Everything You Write

There’s something almost magical about a brand new blog post up on your blog or website. You spent all that time writing about a subject you love dearly and think your adoring public will just eat up. Thus, you want it out there as quickly as possible so people can start reading it and spreading it around the Internet. (Read more…)

December 8, 2014

Why a Facebook Only Campaign Just Doesn’t Cut it Anymore

 For quite some time now businesses have been able to get away with just having a Facebook presence. They throw some stuff together, add a few posts, upload a profile picture, and resolve to talk to their fans once in a while. Even those this approach is haphazard, they usually manage  to claim a few followers and fans and be somewhat successful.  (Read more…)

December 3, 2014

Why Descriptions of Your Social Media Accounts are Important

You’ve made sure to open up Facebook, Twitter, Pinterest, and other social media accounts you know will grow your business. You know these accounts will enhance your PR efforts by connecting you with millions of people around the world.  (Read more…)

December 2, 2014

Is Your Press Release Actually Timely?

Thanks to the internet and social media, news spreads faster than ever before. Something that happened a day ago or even a few hours ago is already considered “old news” and no longer generates much interest as people have probably already moved on to something else. Timeliness is everything in today’s news world, and that’s a point you must remember when writing your press releases. (Read more…)

December 1, 2014

To Self-Censor or Not Self-Censor Your Blog?

Sometimes when coming up with content for your blog you come across something you know might ruffle some feathers. Whether it’s a controversial viewpoint, potentially inappropriate language, or perhaps a quote from an infamous source, you have to make the decision whether to include it.  (Read more…)

November 28, 2014

Think Outside the Link: How Google Has Crowned PR as the New SEO

Remember years ago when you would search for something and come across a website riddled with nonsense words everywhere? Those Wild West days of SEO are thought of with a quiet laugh and a roll of the eyes. Those websites were never pretty and often full of junk and even viruses, but they always seemed to pop up top.  (Read more…)

November 26, 2014

Public Relations Tips for Small Town Folks

When most people think of people working in PR they imagine someone with a Bluetooth device in their ear, a latte in one hand, a tablet/phablet in the other, and driving downtown in the big city with music blaring. While some of that is undoubtedly true (where’s my phablet and latte?), it’s not the case for a large portion of the PR world.  (Read more…)

November 24, 2014

Writer’s Block, Your Press Release, and You

Does writer’s block really exist? Personally I’ve never experienced it. While this sounds like bragging it could be dumb luck – after all, most writers who talk about writer’s block have been around for some time and experienced it, so it’s not like I’m special. However, even when I’ve been faced with the real prospect of having a huge brain meltdown I’ve managed to push through and finish it.  (Read more…)

November 21, 2014

Winning Wallets Versus Winning Hearts

When it comes to bringing in new customers, you can think of it in two ways. You can either treat everyone as a walking wallet where you come up with campaigns that try to grab as much money from them as you can. Or you can view them as human beings, with their own loves, likes, fears, and hopes.  (Read more…)