May 22, 2013

3 Major Mistakes to Avoid with Your Press Conference

Recently, Sony held a much hyped press conference to reveal the company’s new PS4 gaming console. People were looking forward to this event for days, expecting to get a first glimpse at the console Sony has been working on for years. And for the most part, everyone was disappointed. (Read more…)

May 21, 2013

Tips for Working with PR Freelancers

Executing a successful PR campaign usually requires effort from a number of different people. You have writers, people responsible for media outreach, photographers, and a host of others involved in executing all the various tasks required to carry out your PR efforts. With so many hands on deck, it’s often necessary or beneficial to hire freelancers to help on your projects. (Read more…)

May 20, 2013

Why Incorporate Press Releases into Your Online Marketing Strategy?

If you know anything about online marketing, then you’ve probably heard the term “search engine optimization,” otherwise known as SEO. And if you know anything about SEO, you know that in the last 2 years Google has completely turned the SEO world upside down through a series of search algorithm changes that has sent online marketing companies scrambling. Whereas once upon a time you could spend hours a day link building and shoot up in search rankings, suddenly Google made things a lot trickier and a lot of those links aren’t worth much of anything. (Read more…)

Why Incorporate Press Releases into Your Online Marketing Strategy?

If you know anything about online marketing, then you’ve probably heard the term “search engine optimization,” otherwise known as SEO. And if you know anything about SEO, you know that in the last 2 years Google has completely turned the SEO world upside down through a series of search algorithm changes that has sent online marketing companies scrambling. Whereas once upon a time you could spend hours a day link building and shoot up in search rankings, suddenly Google made things a lot trickier and a lot of those links aren’t worth much of anything. (Read more…)

May 17, 2013

4 Easy Ways to Provide Commentary on Current Events

You probably already know that one great way to get press is to tie your company to current events. Piggybacking on other news stories can make it easier for you to get quoted, get your name out there, create some buzz around your company, and establish yourself and your brand as an expert in the industry. (Read more…)

May 16, 2013

What to Remember When Composing Your Millionth Press Release

who offers press release writing services, you churn out a lot of press releases. In fact, you may have written so many at this point that it has become like that morning drive to work. You know, where you just get in the car and the next thing you know, you’ve arrived… but you can’t remember any of the drive. Scary, right? Your brain went on autopilot. Maybe that’s how press release writing has become for you. (Read more…)

May 15, 2013

7 Tips for Writing a Great Op-Ed

I’ve always thought the op-ed was one of the most underrated PR tools. A well-written op-ed piece can be useful for newsjacking, getting your name out there, stirring up controversy, and establishing yourself as an expert in your field. Unfortunately, many people either don’t know how to write an op-ed, so what they end up with is a piece that finds its way into the trash can. (Read more…)

May 14, 2013

How to Speak in Sound Bites

Speaking succinctly is important for a number of reasons. When you speak concisely, people are more likely to pay attention to what you’re saying and also to remember your message. Furthermore, if you’re being interviewed for a story on a news broadcast, editors will need to find short clips (sound bites) from your interview that they can use for the story. If you’re rambling on and on, it’s going to be hard for them to find a good clip to use. (Read more…)

May 13, 2013

Are You a Rude Guest Blogger?

Guest blogging is a PR and marketing tactic that is all too often overlooked. Being a guest blogger can offer you a number of benefits. It can get your name out there, help you position yourself as an expert, drive traffic back to your website, get you links that help improve your search engine rankings, and so much more. (Read more…)

May 10, 2013

Why You Should Get Peer Feedback Before Sending Your Press Releases

Tell me if this sounds familiar—you write your press release, give it a quick read through, and then fire it off to your media list. For a lot of you reading this, I’m willing to bet that’s exactly how you go about it. You’re the only one to see your press release before it gets distributed. For you, press release writing is a one-person process. (Read more…)