PR Fuel: PR News, Views, & Stews
August 21, 2014

Stop Writing Press Releases to Make Your Boss Happy

There’s nothing wrong with it. After all, it’s natural. We all want to please our bosses. Doing so will often lead to raises and promotions. Not to mention, there’s just a deep down good feeling when praised for a job well done. In fact, one study cites that 78 percent of workers say being recognized motivates them to do a better job. (Read more…)

August 20, 2014

Is Panda 4.0 the End of the Press Release? (Spoiler Alert: No)

It seems that Google is doing more than just keeping us on our toes these days. Many of the changes they are making to the algorithm are making it seemingly impossible to climb search rankings (although, there’s still no substitute for good old fashioned hard work and content production). After all, article syndication is basically dead, guest blogging took a huge hit, and keyword usage and link building as we know them have changed forever. What next? (Read more…)

August 19, 2014

Does Your PR Team Live on an Island?

One of the most important things you can do is get hooked up with the right PR team. The right fit will get you and your product or service in the public eye. More eyes mean more sales. (Read more…)

August 18, 2014

Communication A Key Ingredient to a Healthy PR Pro – Client Relationship

Communication…it’s paramount to any working relationship. Whether we’re talking about a husband and wife, or employee and employer, if there isn’t good communication you can count on there being a breakdown. And when it comes to a PR professional and their client, well, it’s no different. (Read more…)

August 15, 2014

What Your PR Team and Sales Team Should Be Doing for Each Other

Many companies fail to take advantage of internal relationships that could help build their brand and further sales. Case in point—the PR team and the sales team. In many cases, they act like two separate families living in the same town. Maybe they see each other from time to time in passing, but they aren’t related in any way. (Read more…)

August 14, 2014

Know Your Message before Talking to the Media

Your PR team works hard to earn media opportunities for your brand. When those precious opportunities do present themselves, it’s imperative that you’re ready to capitalize on them. You have to be ready to talk to the media and to get your message across as clearly and effectively as possible. When you talk to a reporter, every word counts, and every word that comes out of your mouth is the difference between success and a PR blunder. That’s why it’s so important that you take the time to truly define and commit your message to memory before ever talking to the media. (Read more…)

August 13, 2014

Hiring a PR Firm Doesn’t Free You from PR Duties

One of the greatest misconceptions business owners have about hiring a PR firm is that it means they’ll no longer have to spend time on PR. That couldn’t be further from the truth. Make no mistake – hiring a PR firm does NOT free you from PR duties. In fact, it’s quite possible that you could be spending more time than ever on PR related activities. (Read more…)

August 12, 2014

Establish Your Brand’s Identity Before Wasting Your Time with PR

I’ve had people ask me more than once if PR was really a just a big waste of time. They’re often shocked when my immediate response is not simply an outraged “of course not!” Because the truth is, for some people, at certain times PR can be a waste of their time (and money). These are people who, as my mom used to say, don’t have their ducks in a row. (Read more…)

August 11, 2014

Does Your Press Release Contain Hard Facts?

Writing a press release seems easy enough. You have a news item you want to get across to the media, so you give a quick summary and send it off. That’s how it goes, right? Well, sort of. (Read more…)

August 8, 2014

Why You Should Be Using Long-tail Keywords in Your Press Releases

It’s true, if you’re using press releases simply for search engine optimization, you’re “in them” for all the wrong reasons. However, that doesn’t mean you don’t want to use best SEO standard practices when composing them. And in this day and age, that means using long-tail keywords. Why? Here’s a quick discussion to answer exactly that. (Read more…)