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March 18, 2010
5 Ways to Determine Whether Your Story is Newsworthy

You slaved for hours crafting the most informative, beautifully written, and concise press release to ever cross an editor’s desk. But you wait, and wait, and still receive no calls from journalists or bloggers. You follow up with the newsroom and editors give you the brush off. You followed all the rules, you followed the standard press release format, and you distributed it widely. What happened? Uh oh. You forgot to ask yourself “Is my story newsworthy?” (Read more…)
March 17, 2010
10 Ways to Prepare for Public Relations Controversy

Sometimes controversy rears its ugly head in your business. Whether you wake up one morning to unexpectedly find an unflattering story in the newspaper, or the trouble has been brewing for awhile, there are ways to make sure that you mitigate any public relations damage and see your company through to the other side of the storm. (Read more…)
March 15, 2010
Is it Time to Fire Your PR Agency?

When’s the last time you graded your PR firm? If it’s been a while, the time to reassess their performance is now. See, too many companies blindly trust their PR agency to always do the right thing for their business. They assume the PR people are the pros, so they give them all the room they need to do their jobs. (Read more…)
March 12, 2010
4 Signs Your Brand is Outdated

Branding is something that a lot of companies seem to take the “set it and forget it” approach with. But times are always changing. Your business is changing, your customers are changing, and the way you communicate with one another is changing too. With that in mind, it only makes sense that your brand should change and evolve too. (Read more…)
March 11, 2010
How to Write a Killer Lead for Your Press Release

The lead is one of the most important pieces of your press release. If it isn’t strong, you’ll lose the interest of your readers, and they won’t waste any time reading the rest of your press release. As a result, your release won’t get picked up, so you won’t get any media coverage. (Read more…)
March 10, 2010
PR and SEO: A Match Made in Heaven?

You may have recently heard the term Public Relations 2.0. If you haven’t, you’re probably shaking your head right now. In a nutshell, PR 2.0 is the process of using Web 2.0 methods like search engine optimization (SEO) as part of your company’s PR push. The connection is intuitive. PR pros want their product, company or cause to appear in as many places as possible. SEO experts want optimum placement on page one of search engine websites like Google, Yahoo! and Bing. Both want this placement to attract attention. So how do PR pros apply the principles of SEO to online press releases? (Read more…)
March 9, 2010
Choosing the Target Audience for Your PR Campaign

Imagine your client is an opera singer who has been lauded for excelling at a challenging role. Right now she’s only famous inside her native country, but she has hired you to elevate her to worldwide fame. Or perhaps your company’s India branch has been accused of labor violations, and it’s your job to get to the bottom of the accusations and clean up the company’s reputation. An inexperienced PR pro would be tempted to pitch each story far and wide. But, in both cases, the first step in your publicity campaign is to choose a target audience. (Read more…)
March 8, 2010
How to Be More Likeable in the Eyes of Journalists

If you’re likeable in the eyes of the media, you stand a better chance of getting coverage … positive coverage. So, what does it take to get a journalist to notice and to like you? Here are some simple tips to get you started. (Read more…)
March 5, 2010
Top 7 Branding Mistakes to Avoid

Your brand is your company’s personality. It’s the promise of value that you make to customers. It’s the thing that consumers either connect with and hang onto or reject and avoid for life. (Read more…)
March 4, 2010
Don’t Disrespect the Host of Your Media Interview

Every time you step in front of the camera, walk into a radio studio, or sit down with a reporter from a magazine, your company’s reputation is on the line. Any missteps could cause you to alienate your audience and to burn bridges with the media. (Read more…)

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