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August 24, 2015

The Art of Storytelling on Social Media

It is often repeated that social media is all about connecting with your audience on a personal level. Businesses are encouraged to share relatable content that visitors can find value in, but what does that even mean really? What divides content from great content and how does a business get there? (Read more…)

August 12, 2015

Guest Post: 5 Marketing Ideas That Fit Your Small Business Budget

Marketing your medical practice doesn’t have to break the bank. There are many inexpensive digital tools and strategies that allow small businesses to instantly reach their target audience to generate leads. Here are five foolproof tips that will consistently improve business without cutting holes in your pockets.

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July 7, 2015

Infographic: The Ultimate Media Interview Checklist

The following post and infographic were created by Elena Verlee, founder of Cross Border Communications and PR in Your Pajamas

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June 22, 2015

17 Experts Respond to Your Email Marketing 9-1-1

According to the Direct Marketing Association, each penny you invest in email marketing will eventually yield an ROI of 4300%, and Gigaom Research has found that marketers consistently rank email as the single most effective medium for awareness, acquisition, conversion, and retention.

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May 26, 2015

The Relationship Between Content and SEO

By now, you’ve heard of – and perhaps panicked over – Google Panda. Google Panda is the name Google gave the algorithm change which was designed to separate the spammy online content from the crème de la crème. (Read more…)

April 28, 2015

14 Top Facebook Experts Reveal Their Best Tips for Improved Engagement and ROI

If you do any kind of marketing on Facebook at all, here’s a complaint you’re sure to have heard (or even made yourself):

“Nobody’s engaging with my posts anymore. It’s like I’m invisible.”
(Read more…)

April 27, 2015

How to Get Your News in an Industry Trade Magazine

Writing and getting your material published by a trade magazine is a little different than writing for a consumer magazine or a newspaper. However, the same basic rules apply. Industry magazine writers and editors are also extremely busy and receive many pitches every day. In order to stand out from the crowd, here are some steps to keep in mind. (Read more…)

April 20, 2015

How to Get Your News Into the Huffington Post

I remember the first time I saw one of my colleagues’ bylines on the Huffington Post. My first thought was “Wow, she’s made the big time!” And that was quickly followed by, “If she can do, then so can I.” (Read more…)

April 13, 2015

It’s Easier to Get a Camel Through the Eye of a Needle Than to Get Media Coverage in the Wall Street Journal

With that promising title, you might already be thinking, “Why bother with the Wall Street Journal then?” However, this article will show that it is possible to get your story covered by the Wall Street Journal. The number one rule is by being ‘on point.’ Your story needs to be attention-grabbing, well-researched, factual, and above all else it needs to be timely. The Wall Street Journal is the world’s leading newspaper and their material is always a step ahead of the game. So when you are framing your article, be sure that the topic is important right now and covers a subject that no news outlet has covered before. (Read more…)

April 7, 2015

13 Twitter Experts’ Advice for Your Small Business

Believe it or not, Twitter is going to be turning 10 years old in 2016.  Does that make anyone else feel old?

And despite the fact that the social network has been around long enough to have become essential to everything from journalism to customer service to talk-radio, many entrepreneurs and small businesses still struggle with engaging and growing their fan base.

So what exactly should the everyday entrepreneur be doing on a daily basis in order to convey the personality behind their business — and by that same coin, what shouldn’t they be doing?

With those questions in mind I asked some of the foremost experts on Twitter and social media to offer some practical pointers for small businesses looking to use Twitter as a means of successfully earning customer loyalty and building an unshakable brand image.

Like Gini Dietrich says below, “Social media is social.  We must remember that.”

Read on, and pass it along :)

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