PR Fuel: PR News, Views, & Stews
July 23, 2014

3 Steps to a Great Viral Video

Ok, the title is a little misleading. “Go make me a viral video” is the call of the CEO these days. To their defense it seems so easy – make a crazy or controversial video and get spread across the Internet. Why doesn’t everyone do it?

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July 22, 2014

Press Releases You Should Never Write

While press releases are still a great way to gain exposure through traditional media, sometimes PR pros take them a little too far. In fact, it’s easy to make even the toughest editor (or an intern) weep when they see yet another press release that should’ve never been written, much less actually sent out.  (Read more…)

July 21, 2014

Press Releases During PR Disasters

You sit down to write your next press release for your company. Just as you start writing your first sentence, you see on the news that your CEO has said something ridiculous and gotten into a ton of trouble over it. The news is reporting it on a constant loop. You realize your press release job just got that much tougher.  (Read more…)

July 18, 2014

Why PR Works So Well Online

The field of public relations existed well before the World Wide Web came into being, and was even around before the Internet appeared. However, it’s pretty safe to say that the online world has taken what the masters of PR did in previous decades and expanded it into regions before unknown. Now even the tiniest mom & pop store can reach a worldwide audience for cheap or free.  (Read more…)

July 17, 2014

Modern Press Release Problems Only Found in the Digital Age

 Press releases have always been a tough sell. Several rounds of “gatekeepers” will read your press release and any one of them has the chance to stuff your release in the circular file. If it’s not practically perfect you have a slim chance of getting the attention you think you deserve.  (Read more…)

July 16, 2014

Why Being a Guest on a Podcast is a Huge Deal

Do you listen to podcasts on the way to the office, on the train, while exercising, or any other place? It’s quickly became the thing to do when you have time to do something repetitive but don’t have hands available, and the podcast marketplace has exploded. Some podcasts, like Nerdist and the Adam Carolla Show network, have even become empires.  (Read more…)

July 15, 2014

Sprucing Up Your Google Plus Profile

Still using Google Plus? While the social media service didn’t take off like Google thought it would, there is still a strong following clinging to it in hopes it stands the test of time. Many companies have also adopted the site as a great way to connect with their customers and fans. (Read more…)

July 14, 2014

Should You Try to Incorporate National News to Your Social Media Posts?

Your clothing store has been looking for a way to get back into the public’s eye, and an opportunity seems to drop into your lap one day. One of the big trends on Twitter that day is posting about clothes and “simple fashion.” The trend was inspired by a piece on the news that day about how the unemployed are striving to find decent clothes for job interviews.  (Read more…)

July 11, 2014

Is Forcing Your Campaign to Act a Certain Way Harmful?

You’ve got big plans for your PR campaign. You know exactly where it’s going to go, at what times, and how fast it should grow. You even know what kind of people you want to pay attention to your campaign and why they’ll tell all their friends and family about your company because of it.  (Read more…)

July 10, 2014

How to React When Good Intentions Backfire Online

You never set out to intentionally offend or irritate someone. Well, that’s assuming a lot, but I’m going to pretend you’re not out to actively derail your own business. Anyway, it’s typically a surprise when something you thought was totally innocuous turns out to be a newsworthy chance for you to rethink your entire life up to that point.  (Read more…)