PR Fuel: PR News, Views, & Stews
January 25, 2016

How to Improve Your Reach on Facebook

Facebook is sometimes incredibly frustrating for marketing. We love it because we can reach our fans in a more intimate way, but the frequent changes they make to the algorithms are maddening. Businesses often resort to purchasing ad or “boosting posts” in order to make sure that their posts are reaching the audience. That strategy can get expensive quick. (Read more…)

January 11, 2016

Got a Bad Review? Here is How to Handle It

It happens to the best of us. As the owner of a company, you pride yourself on delivering top quality service and products. You spend time training your employees to deliver the best customer service and you listen to your customers when there is an issue. But then one day it happens, you get a negative review on your blog or a negative comment on your Facebook page. This is when you need a policy in place on how to manage negativity about your company. (Read more…)

December 14, 2015

7 Blog Topics for Even the Unsexiest of Businesses

Oh, unsexy businesses, what would we do without you? You take on the not-so-nice details of your job with ease and you make the world a better place. If you aren’t tooting your horn yet by way of a blog, you should be. They are an easy way to create or add to your website and regular posting means more customers and a higher ranking in searches. (Read more…)

November 30, 2015

6 Steps for Becoming a Social Media Influencer

You have been to school and you have attended countless seminars and training courses. You are also up to date on the latest developments and research in your field. You know that you have the answers, but what you don’t know is how to let everyone else online know about you. You want to become an influencer online, as well as in your day-to-day working world. Lucky for you, we have a few ideas to get you started. (Read more…)

November 16, 2015

5 Tips on Creating and Using Infographics

It is pretty much a given that people are visually wired. We respond to images much more than text. You need only look at Facebook data to see that posts with images usually have more views, more comments and more likes. The problem is that most companies deal in data or information, which means text, text, and more text. Not one person in twenty would want to read that much text, so many businesses are turning to infographics to deliver their data. An infographic is a visual representation of the information the company wants to present. The text is still usually there, but has been considerably reduced. (Read more…)

October 26, 2015

Funny & Fearless: How it can Work for You on Social Media

Wait, wait! Don’t run away just yet. There is a way for your business to show a little personality and be funny on social media. Granted, there have been jokes that have bombed by well-known businesses, but overall, posting a joke will have your customers laughing and will garner you new fans. To be successful at humorous posts, keep the vibe natural and low key. Let’s go through some other ideas for how to inject humor into your posts. (Read more…)

October 12, 2015

7 Ways to Build a Better Client Survey

Customer surveys are a great tool to have in your small business arsenal. There aren’t many ways to find out exactly what your customers think about your company and want from you in the future outside of using a survey. However, creating the right set of questions in the perfect order can be harder than you might imagine. Your company most likely has very specific questions that they would like answered from the customer, but you can’t make the survey so rigid or complicated that no one wants to fill it out. So what can you do to make an easy to follow, yet informative survey? (Read more…)

September 28, 2015

7 Tips on Writing the Perfect Welcome Email

The old cliché is true; you only get one chance to make a good first impression. This is as equally true online as it is in real life. Whether you are posting on social media, writing a blog post, or commenting on another thread, the impression that people get of you and your business will stick. Probably the most important example of this is the welcome email. When people sign up or subscribe, they should receive a welcome email from your business. What the emails says and its design will set the tone for what the customer should expect from you and the company. It should go without saying to avoid spelling errors, mistakes in grammar, or typing in ALL CAPS. That’s basically shouting at someone through the computer and nobody will be fond of it. (Read more…)

September 14, 2015

5 Tips on Writing a Great Email Newsletter

Have you ever received a newsletter from a company and wondered who they were writing to? Many companies send them out willy nilly without regard for the audience, their knowledge level, or their interests. These useless newsletters then get put in the spam folder or the recipient will unsubscribe from your list. Neither one of these situations is desirable after you and your employees have spent time building up your company and your contact list. (Read more…)

August 24, 2015

The Art of Storytelling on Social Media

It is often repeated that social media is all about connecting with your audience on a personal level. Businesses are encouraged to share relatable content that visitors can find value in, but what does that even mean really? What divides content from great content and how does a business get there? (Read more…)