How to Build Credibility through Social Media

Yes, social media is all the rage, but many people still aren’t quite sure what to do with all this Tweetering and Facespacing. Here are five tips for building credibility and scoring new clients using social media: (Read more…)

Getting More from Video in Your Press Releases

According to a survey issued late last year by PRWeb, 94 percent of PR people see value in including video with news releases. However, just 12 percent of the 1,817 respondents had actually ever tried including video in their press releases. The simple truth is that people aren’t taking advantage of online video in their press releases, despite all the benefits they believe it offers. (Read more…)

5 Website Tweaks that Will Make Your Company More Media Friendly

Have you ever followed an interesting link only to click away screaming at a poorly designed website? Journalists do that, too. Don’t give up your chance for some media coverage just because your website is hard to navigate. Follow these five tips: (Read more…)

5 Mistakes Professionals Make When Writing Books

Writing a book is a stellar way to prove your expertise in your field and further your personal brand. Just don’t let your book writing process backfire by making any of these common mistakes: (Read more…)

8 Reasons People Aren’t Sharing Your Content

“Why aren’t people ReTweeting my content?”

“Why haven’t any of my posts hit the front page of Digg or ReddIt?”

“Why don’t people ‘Like’ my articles on Facebook?”

Does this sound like you? If so, you’re not alone. Bloggers from all industries struggle with creating submit-worthy content. They strive to create content that gets people telling their friends about the latest posts through Facebook, Twitter, email, and other mediums, but most are unsuccessful. (Read more…)

Does Media Objectivity Exist Anymore?

Recently, it was reported that 2 media members asked Denver Broncos quarterback Tim Tebow for autographs when they were interviewing him in the locker room. Apparently, these accredited members of the media were fanboys first and journalists second. Needless to say, it’s hard to imagine any reporter being objective when he’s asking the subject he’s covering for his autograph. (Read more…)

Do You Have Goals for Your Blog?

Why are you blogging? Are you just doing it because “it’s the thing to do”? Just because everyone else has a blog doesn’t mean you should have one too. You need to have a reason behind your blogging, and you need to have specific goals you want to achieve through your blogging efforts. Otherwise, you’re just wasting a bunch of time. And in my world, time is money. (Read more…)

5 Good Reasons to Consider Repositioning Your Brand

In the early 1950s, Marlboro had a problem. The company that was, at the time, known for selling “Mild as May” woman’s cigarettes had low sales due to studies linking lung cancer to smoking. They needed to do something to spike sales and reach a new audience. Men wanted to smoke filtered cigarettes because they perceived them to be safer, but they didn’t want to smoke a woman’s brand. (Read more…)

4 Tips for Launching an International PR Campaign

You’re the owner of a widget factory and you think that your products are perfect for the people of Canada, Central America, the Amazon Basin, Sub-Saharan Africa or perhaps the entire Indian subcontinent. You’re ready to take on the world, but how do you make sure the world doesn’t take you out? Here are some tips for launching an international PR campaign: (Read more…)

Hiring the Right Customer Service Agents to Represent Your Brand

Your customer service agents are your front line employees. These are the guys and girls who will be dealing with your customers on a daily basis…the ones who will be making first impressions that can win or lose new customers…the ones who will be responsible for talking an angry customer down and saving them from leaving. (Read more…)