PR Fuel: PR News, Views, & Stews
March 26, 2015

18 Book Marketing Experts Reveal Secrets That Boost Recognition, Get New Readers, and Increase Sales

There’s no shortage of advice out there about how to best market your independently published book to new readers. Indeed, it sometimes seems like almost everyone has something to say on the subject.

So who do you believe? Who do you pay the closest attention to? And who, at the end of the day, really has it right?

With those same questions on my mind, I asked 18 of the internet’s biggest names in book marketing for their very best advice, and the results were surprising.

What I wound up with was true gold — the best of the best advice about making an indie book really take off, regardless of its genre.  The cream of the crop.

Below, you’ll find advice from bestselling authors, writing coaches, marketing gurus, as well as more than a few in-demand thought-leaders and super-popular bloggers.  As you might expect, no two pieces of advice are the same, yet each is a nugget of marketing genius you shouldn’t think of going without.

Read on — your book sales will thank you :) (Read more…)

March 16, 2015

Eight Challenging PR Jobs

So you think your job is hard? Try being a public relations person for one of these companies or organizations.

(Read more…)

March 9, 2015

Does Belief Matter?

I have resigned from a job twice in my life. Once, I did so to pursue another opportunity. The other time, I did so because I stopped believing in the quality of my employer’s product.  (Read more…)

March 2, 2015

Interviewing for a PR Job

One of two things is going on.  (Read more…)

February 23, 2015

Dealing With Limited Resources

My company, for example, has exactly one person dealing with PR issues – me.  (Read more…)

February 16, 2015

Email Etiquette for PR People

I recently spent two hours purging my email inbox of old emails. The move was forced by my purchase of a new computer and a wish to cleanse my old computer of useless files. During the purge, which was the first such undertaking in over two years, I came across hundreds of press releases and emails from PR people. I deleted many of these and in the process, came up with some suggested email rules for PR people.  (Read more…)

February 11, 2015

PR Fuel Mailbag

I feel it’s time to answer some questions and respond to some criticism. And I’m having a serious case of writer’s block (too many days without thinking).  (Read more…)

February 9, 2015

Is Your Client an Idiot?

Short answer: Yes.

Long answer: Probably.  (Read more…)

February 4, 2015

Have We Learned Anything?

The year 2014 has ended but is still finding its way on my checks and emails. I usually get the hang of it by February. Here’s a chance to review whether we’ve learned anything in 2014:  (Read more…)

February 2, 2015

Don’t Ignore The Melting Pot

I was listening to the radio this evening and heard an interesting report. The latest U.S. Census Report indicates there are 54 million Hispanics living in America as of July 2013. Hispanics have replaced African-Americans as America’s largest racial minority – if only by a slim margin. And while the Hispanic population has seen explosive growth, Asians were the fastest growing minority group in America in the past two years. America is more of a melting pot now more than ever. (Read more…)