PR Fuel: PR News, Views, & Stews
November 24, 2014

Writer’s Block, Your Press Release, and You

Does writer’s block really exist? Personally I’ve never experienced it. While this sounds like bragging it could be dumb luck – after all, most writers who talk about writer’s block have been around for some time and experienced it, so it’s not like I’m special. However, even when I’ve been faced with the real prospect of having a huge brain meltdown I’ve managed to push through and finish it.  (Read more…)

November 21, 2014

Winning Wallets Versus Winning Hearts

When it comes to bringing in new customers, you can think of it in two ways. You can either treat everyone as a walking wallet where you come up with campaigns that try to grab as much money from them as you can. Or you can view them as human beings, with their own loves, likes, fears, and hopes.  (Read more…)

November 20, 2014

Why Your Last Crowdfunding Campaign Failed

All the elements were there. You had a great concept, a fun video, an intelligent and well written description…your crowdfunding campaign should’ve just been off-the-charts successful. Unfortunately, it didn’t quite make the money you wanted it to, and now you’re stuck trying to figure out what went wrong.  (Read more…)

November 19, 2014

Press Releases You Just Don’t See Anymore (But Should)

The press release has had a storied and somewhat controversial career in the world of public relations. The first press release was basically an attempt by Ivy Lee to control the conversation around a train disaster. He wanted to get the word out before anybody else did.  (Read more…)

November 18, 2014

How to Deal with Unexpectedly Ornery Fans

Seemingly out of the blue, your fans are all over your case. You thought you were doing everything right, but for whatever reason they’ve gotten something under their skin and are looking to complain. You get the feeling if you weren’t around they would’ve convened on someone else, but there you are, trying to figure out what the problem is. (Read more…)

November 17, 2014

Don’t Anger the Google Gods: New Patent Reveals Google Loves This Type of Publicity

According to the web, Panda 4.0 is the end of all things when it comes to PR. The press release is dead, SEO is dead, everything is dead. We’ll have to relearn everything we’ve ever learned and go back to the drawing board.  (Read more…)

November 14, 2014

PR Problems Social Media Experts Run Into That Newbies Don’t

Think things get easier as you go along when it comes to PR and social media? That’s not necessarily true, unfortunately. In fact, some things get tougher as you go along, even though your knowledge and skills increase. But these factors inevitably will lead to challenges you never expected when you started out.  (Read more…)

November 13, 2014

How Podcasting Rounds Out Your PR Efforts

You’ve been blogging for a while, your Facebook and Twitter efforts are going well, you’ve held several offline events that went swimmingly…yet something seems missing. There are parts of your PR that don’t quite feel “filled up” yet. You’ve got so much to share yet no means of sharing it. (Read more…)

November 12, 2014

Micro vs. Macro Blogging – Which is Better?

You know what blogging is, but do you know the difference between macro and micro blogging? While it seems like it’s just about the size of the message, there’s much more to it than that. The types of messages and what they convey about your business can vary quite a bit depending on the medium used.  (Read more…)

November 11, 2014

Closing Out Your Press Release with a Bang

Many words have been typed about the beginning of a press release. And it’s true; making a first impression is vital to making it into a newspaper or magazine or anywhere else. If you don’t knock their socks off right away they’ll simply move on to the next press release.  (Read more…)