There are many different ways to keep up on PR techniques and best practices. Obviously, there’s going to college and getting a degree – but what about after? How can you keep up?
Listen to Podcasts
Podcasts are handy because they’re easy to find and easy to utilize. Download a few and listen to them while doing house work, exercising, or driving.
Take a Class or Webinar
Classes or webinars are taught by experts. They’re a great option for people who don’t feel as comfortable teaching themselves or want to see what they’ve been teaching themselves in a new light. While there are plenty of fancy, expensive workshops out there, there are also plenty of free versions put out by both universities and industry experts.
Check Out YouTube
Don’t have time for a class or webinar? Check out YouTube. While mainly known for hilarious clips, it’s also an incredibly underutilized learning tool. There are hundreds of tutorial and lecture videos to watch and some universities even offer videos of actual lecture segments.
Find a Friend or CoWorker:
Study groups aren’t just for college kids! Find a friend or colleague with a skill you’d be interested in learning and ask if they would be willing to tutor you. Or, offer a skill swap – you teach them one of your most honed skills and they teach you one of theirs.
Another option along the same vein, is finding a colleague and talking shop. Even if they have the exact same skill-set as you do, chances are they have a different take or method of doing things which will allow you to see your mutual skills in a new light.
Read, Read, Read
The most obvious medium of all-reading. Under the reading umbrella, there are many different formats: books, ebooks, trade magazines, and blogs.
- Impact by Ken McAuthor
- How to Win Friends and Influence People by Dale Carnegie
- Can We Do That?! by Peter Shankman
- The New Rules of Marketing and PR by David Meerman Scott
- Real-Time Marketing and PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now by David Meerman Scott
- Writing Effective New Releases by Catherine McIntyre
- Guerrilla PR by Michael Levine
- Strategic Communication Planning by David Fleet
- The Art and Science of Social Media Community Relations by Brian Solis
- Public Relations eBook by Ashley Wirthlin
- PR Tips for Start Ups by Brian Solis
- The New Rules of PR by David Meerman Scott
And of course,
- Beginner’s Guide to Writing Powerful Press Releases
- The Big Press Release Samples Book by eReleases (plus bonus Facebook and Twitter reports).
Blogs (aside from this one):
- Brian Solis
- KoiFish Communications Blog
- PR Squared
- Paul Young PR
- Wired PR Works
- PRO PR
- Proactive Report
- PR Sarah Evans
- The Publicity Blog
- PR News Online
Did I leave a resource off the list? Let me know in the comments!