Where Are Your Customers Hiding?

Finding customers online is usually relatively easy, as most Internet users tend to congregate on social media sites like Facebook. However, this isn’t always the case, especially when your product or service is extremely “niche.” Then, it may feel like finding your customers is becoming a cruel game of hide ‘n seek!

Finding them can be a chore, unless you know where to look. When starting your journey, here are a few things to keep in mind.

Birds of a Feather

Searching for your customers online can be summed up by the old adage “Birds of a feather flock together.” In other words, if what you’re selling falls under a certain niche, those who like and follow that niche will more than likely be in the same place.

For instance, if you sell rather gory and scary artwork, you may be wondering how to market yourself now that Halloween is over. Is there anyone left to buy your wares? As it turns out, there are large pockets of horror fans out there who love scary and bloody things. If you don’t believe me, do a simple search on Etsy – they’re everywhere!

No matter what you’re selling, there is bound to be a fan page for it. Try googling some key terms in your field and see what websites come up. You may be surprised what you find!


Slightly more important than the fan websites is the fan forums. This is where your customers mingle and chat about everything and everything. Your job is to get them to talk about what you’re selling!

Now, this takes a little bit more finesse than just posting links to your website or Facebook page. This will quickly get you kicked off the forum and sent back to the drawing board.

What you want to do is to strike up real conversations with your soon-to-be customer base. You want to hear from them, and they want to hear from you. Talk about whatever it is they’re talking about, and make sure to really contribute!

People are more likely to listen to someone who they already like and respect more than some aimless stranger off the street. So spend a little time getting to know them so you can let them know about your great product later.

Facebook Pages

You’re probably already on Facebook, so have you tried searching around on there lately? There are countless fan pages filled with folks just waiting to hear about your newest and greatest creation. As an added bonus, you can talk to them as the business, which gives them a direct route to buy from!

Try searching on Facebook or even look up key terms and “+Facebook” on Google. For example, “scary Halloween artwork +Facebook” should bring in some fan pages on Facebook for your horror themed creative projects. Now, just like the forums, you can strike up real conversations which will lead to sales later on!

Have you ever hunted down customers online? What are your tricks?

This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. Grab three free ebooks, including the Big Press Release Book and Twitter Tactics, here: http://www.ereleases.com/insider/freebooks.html

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