I know a guy who is a school teacher by day and a freelance writer at night. He does pretty well for himself and does a good job at keeping his two lives separate; however, every now and then someone from school finds his freelance site and starts asking questions. When that happens, he inevitably ends up getting volunteered to do extra writing for the school, as he’s told me about on numerous occasions.
Recently, I was talking with my friend and he was telling me how he’s become the go-to press release writer at his school. Every time a group wins something, a club puts on a presentation, or the school receives a special recognition, he ends up at his computer putting together a release. Pro bono of course. Now, he wasn’t complaining about it—he likes to help out. But what he said to me was that he is shocked at how many people come to him wanting him to put together a press release, but then have no idea what to do with it. He’ll hand it over, they read it and smile, tell him how great it is, and then pause, looking lost.
I got to thinking about it and I wondered…how many people are out there, knowing that they should write a release about their newsworthy event, but then have no clue what to do with it? There’s got to be a lot of them, right? I mean that’s one of the reasons I’m in business. So anyway, during that conversation, I realized maybe a blog post was in order.
So, what CAN you do with that press release you just wrote (or had written for you)?
Of course, these are just a few of the many things you can do with your press releases. What do you do with your press releases?
This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. Download a free copy of the PR Checklist – a 24 point list of Press Release Dos and Don’ts here: http://www.ereleases.com/prchecklist.html