Twitter can be a useful tool to promote your product, if you’re careful to walk that fine line between promotion and spam. The main difference between promotion and spam? Conversation. Think of Twitter like a large party with many, many individual conversations going on. In the same way you wouldn’t arbitrarily walk up to guests and interrupt with your sales pitch, you shouldn’t do that on Twitter. Yes, parties can be useful for networking, but the best way to accomplish that is to listen to a relevant conversation and then bring up your company or expertise when the topic comes up naturally.
Create Your Own Conversations
On of the easiest ways to do this is to create your own conversations on Twitter. You can do this a few different ways:
Tweeting About News Happening in Your Company
You can obvious tweet about your own company and the happenings going on, but you can easily extend this into a conversation, by asking followers what they think of the news. In addition to getting people talking about your company, this is an invaluable way to get customer and potential customer feed back.
Another way to tweet about news happening in your company is to hold a contest or offer a discount. This works especially well if you’re offering a new service or product-it gets people interested and allows a few customers a great way to test out the product or service and share their thoughts. This also allows for word-of-mouth buzz.
Tweeting About Industry News
Tweeting about industry news is a great way to encourage conversation and also position yourself as knowledgeable. Here’s an example, let’s say you’re a company who makes project management apps. Go ahead and tweet a few articles about project management best practices, outsourcing project management tasks, or running a virtual team. Ask customers their thoughts on the articles you tweet. This allows you to position yourself as a company that has their finger on the pulse of the industry, cares about what customers have to say, and gives people a reason to follow you and join in your conversation – you offer helpful, relevant information.
Joining in Others’ Conversations
An easy way to do this is to do a twitter search for keywords related to your business, or to follow Hashtags with an app like Hootsuite or TweetDeck. Let’s take the project management app example from above – do you see someone tweeting about trying to decide on a project management app? Do you see someone tweeting about confusion or frustration with an app they currently use? Here’s where you can jump into the conversation and tweet about your app. Go ahead – suggest it. This is promotion, not spam because you’re answering a question and it’s relevant to the topic.
What Not to Do
Do not just send out tweets to everyone and anyone suggesting you use their product – this is a big fat can of spam. Nothing will blacklist your product and create negative buzz faster than spam. In addition, with all the ways to join in and create conversations on Twitter, there is just no excuse for it.
Despite the fine line between promotion and spam on Twitter, Twitter can be an invaluable tool to assist you in promotion of your product. So, go ahead, join the Twitter party – just remember your manners.
This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. Grab three free ebooks, including the Big Press Release Book and Twitter Tactics, here: http://www.ereleases.com/insider/freebooks.html