You’ve undoubtedly heard the saying, “It’s not what you know, it’s who you know that matters.” And that’s mostly true. You simply cannot overstate the importance of networking for marketing and PR purposes. And with the skyrocketing popularity of social networking, it’s more important than ever before to build valuable connections with influencers in your niche.
Unfortunately, too many companies who get into Twitter or Facebook focus only on the number of connections they have. They measure success by the number of followers they have on Twitter or the amount of “Likes” they get on their Facebook page. But the truth is, those are terrible metrics for measuring success.
Rather than trying to connect with as many people as you possibly can, you should instead focus on the quality of your connections. Connecting with a few key online influencers will yield far better results than connecting with tons of people who don’t really know or care who you are or what you do.
But connecting with major influencers can be challenging, After all, everyone else is vying for their attention too. So, what can you do to build relationships with the top influencers in your niche?
How do you go about connecting with top online influencers?
This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. Grab three ebooks, including My Facebook Formula, a free report on Facebook and why you should be using the largest social network for your business, here: http://www.ereleases.com/insider/freebooks.html