It’s that time of year again – time to think about your New Year’s resolutions! And they’re not just for you, your public relations needs some changes here and there as well! Consider these five to get a good leap ahead in 2011.
1. Get Out More
Seriously, get the heck out of the office once in a while. And I don’t mean just to hobnob and work over some new business contacts. I mean really get out there and mix it up.
Are there any contacts you’re neglecting? Do you have a bunch of leads you haven’t worked on yet? Don’t just call them for a meeting; think of new ways to interact with your colleagues. We work in the people business, but we spend a lot of time not actually talking with folks. Don’t just stick with your stuffy old office-bound ways, get out there and have some fun!
2. Charity Work
If your business hasn’t done any charity work, now’s the time to change that. Establishing yourself as a member of the community is important, and picking up some trash or working with a kid’s program is one of the best ways to do it. You don’t have to go out and save the world; all charities will welcome the help. Pick one that best suits your business and you may find it brings new prosperity to you.
3. Re-Educate Yourself
Many of us start to feel like we know everything there is to know in public relations. It’s easy to slip into a state of lethargy when you’ve been in the business for a while, especially if your company is doing well.
In 2011, try to pretend you’re young and hungry again. Things are always changing in the PR world, so get out there and find what’s new and exciting before it even hits. Attend trade shows, buy books, attend classes – do what it takes to amp up your knowledge.
4. Bring Somebody Up
How’s that old adage go? “When you make it to the top, pull someone up with you.” You didn’t get to the top of your game by yourself. You had plenty of help, either from teachers, colleagues, mentors, and everyone who went before you. Find someone you can mentor and help them on their career path. Teach a public relations course or offer free tutoring. Not only are you inspiring the minds of tomorrow, you may be gaining valuable colleagues along the way.
5. Start Up That One Thing You’ve Been Putting Off
You’ve been meaning to start up your company’s Twitter page for months now, but just can’t seem to get to it. Or you really want to start up a video series, but it just keeps falling by the wayside. 2011 is the time to get on it!
New ways of marketing yourself and your business can lead to great things, but it can be tough to actually jump in the water when it comes time. Make some time to try something new and stick with it. It could really pay off, and if not, at least you gave it a shot!
This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. Grab three free ebooks, including the Big Press Release Book and Twitter Tactics, here: http://www.ereleases.com/insider/freebooks.html