Doesn’t this sentence look super important? What about this one? And this one might be the most important of all!
Okay, so that paragraph looks a little ridiculous, but believe it or not, I’ve seen press releases that look fairly similar. Typographic emphasis can certainly be a powerful tool in certain situations. Used sparingly in a blog post, landing page, or email, emphasis can help you draw attention to important parts of your message. It can make your text easier to scan which is especially important online where people tend to scan text rather than read it word for word.
However, typographic emphasis doesn’t have a place in press releases. Here’s why:
So, do you agree that typographic emphasis has no place in press releases? Share your thoughts by commenting below!
This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. Download Five (5) Free PR and Press Release eBooks ($67 Value) here: http://www.ereleases.com/offer/bundle.html