Sharpening Your Web Tools

Speaking as someone readily interested in social media, I know how easy it is to get caught up in the daily grind of it all. Post three tweets here, reply to these people there, write this blog post, blah blah blah. It’s very easy to forget that you have to keep on your toes or you’re going to get left behind!

What does that mean? The web hasn’t stopped changing since its inception. So why would it stop now? If you stop learning, then, you’re going to get into trouble. It’s important to always keep on your toes…and sharpen your web tools!

New Tech

Which Twitter client are you using for your social media? Just because you’ve been using one for months or years doesn’t mean it’s the best. In fact, it’s more than likely completely obsolete. The same goes for your web apps or whatever else you use every day for work.

For the longest time, we used Hootsuite for our Twitter client during daily work. At night, I would switch to Tweetdeck. Hootsuite was a solid choice as everyone in the office was able to use it together and it kept us organized. Tweetdeck was my client of choice for personal use as it’s perfect for an individual user.

However, as most of you know, Hootsuite limited their access to users. Suddenly, our daily way of life was disrupted! We learned of this way ahead of time, though, and prepared accordingly. We didn’t feel like paying for multiple users to use the same account, so we jumped over to CoTweet.

If we didn’t know about the multitude of Twitter clients out there, we would’ve been in trouble. It’s not like we could take a week to freak out and figure out what we were going to do – we had to act fast to keep our clients happy.

Keep Up with News

What really helped us, though, was to keep abreast of all the news. This is the best way to sharpen your web tools. Make sure your Google Reader (or whatever you use) is up to date and filled with all the best blogs and news aggregates related to your field. When something important hits, you’ll know about it instantly and be able to plan for it.

The alternative is to find out about things way after they happen. This means you’ll end up “reacting” to news instead of “anticipating and planning” for it. As a result, you may encounter a brief period where there’s a dip or break in your service. This can be a huge problem, as clients may not be so understanding!

Do you have all your web tools sharpened?

This article is written by Mickie Kennedy, founder of eReleases (, the online leader in affordable press release distribution. Grab three free ebooks, including the Big Press Release Book and Twitter Tactics, here:

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