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Don’t Let Holiday Merriment Ruin Your Press Release

Halloween has ended, the masks have been put away (hopefully) and the Yankees are still jumping around like little school girls.  That can only mean one thing:  the holiday trifecta (Thanksgiving, Christmas and New Years) is staring us squarely in the face.

Thanksgiving Christmas ChihuahuasWith the holiday season comes an assortment of parties, events and gifts.  General merriment and good will comes along for the ride as well.  That’s where PR folk can get into trouble, especially when writing press releases.

We all know that the object of crafting any press release is get it picked up by as much media as possible; thereby garnering as much attention for our client(s) as we can.  We also know that to do that we have to (overused phrase alert!) push the envelope in coming up with a creative, yet informative release that will catch the media’s attention.   The combination of that and holiday merriment can be deadly.

At this time of the year, that combination leads to PR folk playing a little too loosely with the rules of good press release writing (some tips on which can be found here:  If you haven’t been told already, let me be the first to say that there is a fine line between funny holiday pun and hokey cheese ball.  Guess which one you don’t want to be?

So during this holiday season, if you find yourself writing a release and you begin feeling just a little too happy with it all, here are some simple tips to help:

1. Have a colleague view your product. I would recommend finding the most Scrooge-like individual and ask him to tell you if you have taken too many holiday liberties.

2. Turn off the Christmas music for a bit. With the common allowance for radios, internet streaming and iPods in the office place, many of us (me included) love listening to music while we work.  Change the channel or turn it off altogether until the release is finished.

3. Go write in an un-decorated, decidedly un-holiday room. Preferably not the restroom.

4. Go shopping. This is the simple give-in-and-get-it-out-of-your system solution.

5. Get rid of the eggnog. You shouldn’t be drinking that stuff in your office anyhow!  (Alright, so I’m just kidding with this one)

Alright, by now you’ve probably realized (or at least I hope you have) that this is all done with my tongue planted firmly in my cheek.  But there is a method to my madness.

The holidays are a wonderful time of the year and should be enjoyed by all, even in these tough economic times.  It is a time that you should have fun.  But that fun should not come at your client’s expense.

This article, written by Jeremy Fischer, originally appeared in PR Fuel (, a free weekly newsletter from eReleases (, the online leader in affordable press release distribution. To subscribe to PR Fuel, visit:

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