If you’ve been reading this blog for any time at all, you know I’m a big fan of guest blogging. Not only do I think guest blogging is a good way to get your name out there and improve your search engine rankings, but I’m also a firm believer in allowing guest posts on your blog.
By accepting guest posts on your blog, you:
- Get free content for your blog
- Give readers a fresh perspective
- Make your blog more interactive by giving readers an incentive to submit content
- Attract new readers
While accepting guest posts does offer a wide range of benefits, there are some times that rejecting guest posts is a good idea. Remember, all posts you host on your blog have an effect on your brand. If you accept low quality guest posts, it will reflect poorly on your brand, and it will drive readers away, killing your blog.
When should you reject a guest post? If the guest post…
- Is clearly a link grab – Because link building is such an attractive benefit of guest blogging, some shady bloggers are taking shortcuts to get as many links as they can. They crank out short, generic posts just so they can get their author’s box with a couple of links back to their website.
- Contains incorrect information – It’s okay to host bloggers that have different opinions than you do, but you have to remember that this is your blog. So the information being disseminated on it has to be helpful to your users. It has to be something you can stand behind. If a guest blogger is saying something that’s clearly inaccurate (not opinion, but factually wrong), you shouldn’t allow that content on your blog.
- Is self-promotional – Guest posts shouldn’t be a vehicle for the author to advertise his products and services. If the post reads like a thinly-veiled advertisement or contains a bunch of affiliate/sales links, you need to reject it.
- Is poorly written – You have quality standards to uphold. That’s not to say that your guest bloggers need to be Pulitzer Prize winning authors, but they should be able to craft a decent sentence. You can’t publish posts that are full of typos and grammatical errors.
- Has been published somewhere else – Some sketchy guest bloggers will try to pass off content that’s already been posted elsewhere as original content. Make sure you search around the web to verify that the content you get is 100% original.
The simplest way to avoid most of these problems is to publish a set of guidelines for guest bloggers on your website. You can let interested guest authors know what the minimum word count is, how many links they’re allowed, what type of content you’re looking for, etc.
If you still get poor quality guest posts, you have to reject them. How you go about this is up to you. You can explain why the guest post didn’t meet your guidelines. And you could even offer the author the opportunity to try to correct the post and resubmit it. Just try to stay polite and professional.
Have you ever rejected a guest post on your blog? Why and how did you do it?
This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. Grab three free ebooks, including the Big Press Release Book and Twitter Tactics, here: http://www.ereleases.com/insider/freebooks.html