A lot of times, executives can be shortsighted about their PR goals. For some people, the main objective is to land that story in a certain publication. That’s the finish line. Beyond that, they have no idea what to do next. So, when they finally do strike goal and earn the coverage they’ve been working so hard to get, they pull what I like to call The Great Disappearing Act.
The last thing you want to do after getting your story picked up in the news is to vanish into thin air. The battle isn’t won. In fact, it’s just beginning. Now is the time to try to get that PR snowball rolling faster and faster, so you can spread your message further and further. Now is the time to be more present and active than ever before.
Instead of pulling The Great Disappearing Act after earning media coverage, here are some of the things you need to be doing:
If you pull The Great Disappearing Act when you get media coverage, the only thing that will disappear is your brand’s relevance over time.
This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. Download your free copy of 8 Shocking Secrets Press Release Distribution Firms Don’t Want You to Know here: http://www.ereleases.com/offer/8shockingsecrets.html