Ask Mickie: Can a Press Release Save My Company?

Darby writes:

Times are tough. Money is more than tight. Can a press release save my company?

Mickie responds:

I’m not going to sugarcoat this. A single press release is unlikely to save your company. I can’t give you Vegas odds. They’re probably better than a state lottery, but reality is that a single press release is simply a start.

I’ve seen a single press release strike gold more than once but I’ve also seen more than 15,000 press releases. The odds just aren’t in your favor.

However, I’ve seen many PR campaigns succeed. Hundreds of them. If you were to reverse engineer those campaigns, you would see some common elements:

– a series of targeted press releases (at least one a calendar quarter)

– press releases posted on company website

– press releases used as marketing collateral, like customer newsletters, client proposals, etc.

– less hype and more bite; stick to objective newsworthy hooks


How Long Does It Take to Write a Press Release

Kristy writes:

As a professional in the PR Business, can you please tell me how long it should take a professional to craft a press release?  I have paid someone for PR services including creation of a press release, and it has been nearly a month, in which I have received none of the deliverables.  I am looking to take her to small claims court, but before I do, I want to make sure I’m not being hasty.

Mickie responds:

Our writers deliver a press release in two to three business days. Some writers spend as little as two hours and one writer spends more time going back and forth, taking as long as six hours per single press release.


Have your own PR or press release question?
Send an email to: askmickie AT ereleases dot com


Study Shows Lots of Empty Nests at Twitter

Mediaweeks reports that more than 60 percent of users who sign up for Twitter do not return to using the micro-blogging platform the following month. Big surprise. Not really. I’ve registered with Twitter and just don’t click with it. However, I’m not into text messaging or “texting” either. I don’t think the powers that be at Twitter are too concerned. Twitter has reached a critical mass among a core audience that tends to skew young, hip, and cutting edge. Let the old fogies hobble over to facebook, a platform that has lost its cool edge as it continues to attract the baby boom and Generation X crowd — broken hips, walkers, and all.

This article is written by Mickie Kennedy, founder of eReleases (, the online leader in affordable press release distribution. To subscribe to PR Fuel, visit:

2 Responses

  1. Rose Marie C. Leo says:

    I toggle between, linked in, meetup, facebook, myspace, twitter, and aol mail and other networking sites..such as, each one has its own strengths and weaknesses.

    so, my thoughts.. to each his/her own and the more the merrier if you have time and if ya don’t hire someone who does.

    today you have to be in it all to catch ya market, sometimes out of the box is peaking into things that you never would consider.

    Okies back to my mail 🙂

    ty for your time and great site


  2. Carrie says:

    So are you saying forty is the new sixty? As a Gen Xer (whose cohorts are solidly in their thirties and forties right now), I don’t know what’s more offensive in this post–you calling us old fogies with broken hips and walkers, or saying that we have ANYTHING in common with our despised predecessors, the Boomers.

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