Times are tough. Money is more than tight. Can a press release save my company?
I’m not going to sugarcoat this. A single press release is unlikely to save your company. I can’t give you Vegas odds. They’re probably better than a state lottery, but reality is that a single press release is simply a start.
I’ve seen a single press release strike gold more than once but I’ve also seen more than 15,000 press releases. The odds just aren’t in your favor.
However, I’ve seen many PR campaigns succeed. Hundreds of them. If you were to reverse engineer those campaigns, you would see some common elements:
– a series of targeted press releases (at least one a calendar quarter)
– press releases posted on company website
– press releases used as marketing collateral, like customer newsletters, client proposals, etc.
– less hype and more bite; stick to objective newsworthy hooks
How Long Does It Take to Write a Press Release
As a professional in the PR Business, can you please tell me how long it should take a professional to craft a press release? I have paid someone for PR services including creation of a press release, and it has been nearly a month, in which I have received none of the deliverables. I am looking to take her to small claims court, but before I do, I want to make sure I’m not being hasty.
Our writers deliver a press release in two to three business days. Some writers spend as little as two hours and one writer spends more time going back and forth, taking as long as six hours per single press release.
Have your own PR or press release question?
Send an email to: askmickie AT ereleases dot com
Study Shows Lots of Empty Nests at Twitter
Mediaweeks reports that more than 60 percent of users who sign up for Twitter do not return to using the micro-blogging platform the following month. Big surprise. Not really. I’ve registered with Twitter and just don’t click with it. However, I’m not into text messaging or “texting” either. I don’t think the powers that be at Twitter are too concerned. Twitter has reached a critical mass among a core audience that tends to skew young, hip, and cutting edge. Let the old fogies hobble over to facebook, a platform that has lost its cool edge as it continues to attract the baby boom and Generation X crowd — broken hips, walkers, and all.
This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. To subscribe to PR Fuel, visit: http://www.ereleases.com/prfuel/subscribe/.