Best Press-Release-of-the-Week™ –

This week saw the launch of, a website that aims to help aspiring entrepreneurs launch their product from conception to market:

    Via the Launch Your Line Dashboard, members can create business entities, order graphic design services, build Web sites and product prototypes, locate manufacturers, design packaging and find buyers for their products. Knowing it is difficult for industry newcomers to find service providers, has customized its Dashboard to suggest the right suppliers and manufacturers for each member’s line.

It’s a great concept and I like that it isn’t limited to any one product or industry. I also think that addressing the economy in the press release is a smart play as many people with the dream of starting their own business have put those plans on hold. The fact remains that potential copycats and competitors are not likely to expand or launch a product during this time.

Congratulations to’s winning press release:

Start With a Dream, End With a Product Line: With, Anyone From Soccer Moms to Undiscovered Artists Can Turn Ideas Into Start-ups

The candidate for Worst Press-Release-of-the-Week™ appears on PRWeb:

Two Adjacent Commercial Lots

The headline of this press release tells almost nothing. There is no geographic location given. Even the subhead fails to provide adequate information:

Two Adjacent Prime Commercial Lots near Traffic Signal Location – To Be Sold to the Highest Bidder Regardless of Price

I would propose a major rewrite of the headline to demonstrate the target area of this press release as well as include needed details:

Two Adjacent Commercial Lots in Prime East Falmouth, Mass., Location to Be Sold by JJManning Auctioneers to the Highest Bidder on April 7, 2009

This fix directly addresses four of the five tenets of journalism: who, what, when, and where. The last tenet of why could be implied given that this is an absolute auction — the seller really wants to unload this property fast.

This article is written by Mickie Kennedy, founder of eReleases (, the online leader in affordable press release distribution. To subscribe to PR Fuel, visit:

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