I’ve always been an avid reader. Every day, I spend a little time checking out some of my favorite PR blogs across the web, getting inspiration from the many bright minds in our industry that I look up to. I’ll often share great articles that I come across with my Twitter followers and other friends, but I wanted to do more to shed light on some of the other great PR blogs across the web.
That’s why I’m happy to announce a new regular feature we’re going to be doing on this blog. Every couple of weeks, I’m going to do a roundup of my 5 favorite PR articles from around the web. I also encourage you to leave comments with links to any great posts you’ve come across recently, so we can all check them out and benefit.
So, with that introduction out of the way, let’s get down to business. Here are the 5 articles I recommend you check out this week:
- 13 smart reasons to use captions on YouTube videos (Joan Stewart, The Publicity Hound)—I’ve looked up to Joan Stewart for years, and consider her one of the brightest minds in our industry. In this post, she gives us 13 great reasons to start including captions in our YouTube videos, including the fact that it can help Google find keywords and better rank your videos.
- The 10 Biggest PR Losers of 2013 (Patrick Coffee, PRNewser)—It’s always fun to take a look back at the year that was in PR. This article takes a look at some of the entities that lost the public’s trust in 2013, and it provides some good lessons for us all along the way.
- Why It Might Be Time to Ditch Your Facebook Strategy (Rick Mulready, Entrepreneur)—If your business is active on Facebook, you’ve probably noticed that not as many of your fans are seeing your content these days. Facebook has changed things up and made it harder for businesses to get noticed, so maybe it’s time to switch up your strategy. This article gives you some good tips to do just that.
- What to Do When Your PR Pitch Isn’t Perfect (Erin Sabo, Identity)—Ever had a pitch so good you were sure it was going to get you a surge of media coverage, only to find out that the pitch wasn’t that great after all? We’ve all been there. And we’ll all be there again someday, too. This article guides you in what to do after your seemingly perfect pitch flops.
- 11 Essential Ingredients Every Blog Post Needs (Demian Farnworth, Copyblogger)—As content marketing continues to become more and more important, blogging is going to be a central focus for a lot of us going forward. But with so many competing blogs, you have to be at the top of your game if you want to be successful. This infographic breaks down everything you need to put together a killer blog post.
Again, I highly recommend you take the time to read each of these articles when you get a chance.
Now, it’s your turn. Share your favorite recent posts by leaving a comment below!
This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. Download Five (5) Free PR and Press Release eBooks ($67 Value) here: http://www.ereleases.com/offer/bundle.html