Marketing your medical practice doesn’t have to break the bank. There are many inexpensive digital tools and strategies that allow small businesses to instantly reach their target audience to generate leads. Here are five foolproof tips that will consistently improve business without cutting holes in your pockets.
According to the Direct Marketing Association, each penny you invest in email marketing will eventually yield an ROI of 4300%, and Gigaom Research has found that marketers consistently rank email as the single most effective medium for awareness, acquisition, conversion, and retention.
By now, you’ve heard of – and perhaps panicked over – Google Panda. Google Panda is the name Google gave the algorithm change which was designed to separate the spammy online content from the crème de la crème. Read More
If you do any kind of marketing on Facebook at all, here’s a complaint you’re sure to have heard (or even made yourself):
“Nobody’s engaging with my posts anymore. It’s like I’m invisible.”
Writing and getting your material published by a trade magazine is a little different than writing for a consumer magazine or a newspaper. However, the same basic rules apply. Industry magazine writers and editors are also extremely busy and receive many pitches every day. In order to stand out from the crowd, here are some steps to keep in mind. Read More
I remember the first time I saw one of my colleagues’ bylines on the Huffington Post. My first thought was “Wow, she’s made the big time!” And that was quickly followed by, “If she can do, then so can I.” Read More
So you think your job is hard? Try being a public relations person for one of these companies or organizations.
Airline: You work for an industry that is not just distressed, but reviled by a large segment of the population. Your company either now charges to check baggage or has stopped giving out free drinks. At least once each year you have to deal with a winter storm that cripples your business, leaves thousands of passengers stranded and Read More
I have resigned from a job twice in my life. Once, I did so to pursue another opportunity. The other time, I did so because I stopped believing in the quality of my employer’s product.
I thought about this second resignation recently when I had lunch with a friend who is a public relations consultant. He was telling me about a product launch that he is working on Read More