It wasn’t all that long ago that guest blogging was the trendiest tactic for building links and boosting SEO. Then the spammers took over, and before you know it, Google’s Matt Cutts had essentially proclaimed the death of guest blogging. Now, most people have jumped off of the guest blogging bandwagon and moved on to other things, and that’s a good thing. It’s an opportunity. If you ask me, now is the best time ever to be a guest blogger, but if you’re going to get back in the game, you need to have a new approach.
Why is now such a great time to get back into guest blogging? Because it’s easier to get noticed than ever before. When guest blogging for SEO was all the rage, blog owners were bombarded with dozens of pitches on a daily basis. Now, most people have backed off, and that’s left a huge content marketing opening for smart guest bloggers who approach it the right way.
How should you approach guest blogging in this post-apocalyptic landscape?
In short, the new approach to guest blogging should be focused on your audience. It’s about building relationships and earning trust.
Are you going to get back in the guest blogging game? Did you ever get out in the first place? Share your thoughts and experiences by commenting below.
This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. Download How to Get Your Company Covered on Top Blogs here: http://www.ereleases.com/offer/blogs.html