Never Write a Press Release Without a Plan

I’m busy. You’re busy. We’re all busy. It’s a busy world we live in, right? We all have more tasks to accomplish each day than we actually have hours on the work clock. It’s stressful and frustrating. So what do we do to compensate?

  • We learn to multitask.
  • We learn to prioritize.
  • We learn to work more efficiently.

All good things, right? But there’s something I left off the list that we all tend to do from time to time. We rush. And as you have probably experienced, when you rush you tend not to put out your best work.

When it comes to press release writing, it’s easy to see it as just another task filling up your to-do list. And it’s tempting to sit down at your computer and slop out whatever is on your mind and be done with it. But it’s not a wise decision. There’s a better way to streamline the process.

Take a Few Moments to Plan

Did you ever consider the possibility that rushing through a task can actually lengthen the time you spend on it? Let me give you an example. You sit down to rush through your press release. As you’re attempting to fly through it, you hit a roadblock. What should you write next? The problem is that your thoughts are all jumbled. The ideas are out of order in your busy mind and are getting clouded with all the other things you have to do.

In actuality, if you take a few moments to plan out your release before you actually write it, you’re going to save yourself time during the writing process. Why? Because an outline will tell you where to begin, where to go, and where you want to end up. You have a full road map, which lets you avoid all those pesky writing detours. The result? You’ll fly through the actual writing process and have a much more sound press release as an end product.

Tips on Planning Your Release

So how can you effectively plan out your release before you get going? First, I recommend you write out a main idea sentence. What is the main point you want to get across? If you’re unsure how to narrow this down, try this:

  1. Decide what is the most important person, place, or thing you’re going to talk about.
  2. Now, figure out the most important thing you want to say about the topic you identified in #1.
  3. Write them together in 10-15 words.

Now, once you have your main idea, you can start planning out your map. There are plenty of ways out there to do it. You just have to pick what works best for you.

  1. Bubble map: Write your main idea in the center. Now draw branches off the bubble representing different paragraphs. Off each branch, write the main idea you want to get across in each paragraph.
  2. Traditional outline: You know, Roman Numerals and stuff. This is a little stiff for me, but to each his own.
  3. BME—BME stands for beginning, middle, and end. Simply write a big B, M, and E going down the side of a page and make notes next to each. Then write following the sequential order.

How Do You Plan?

What about you? Do you plan out your releases? If so, how do you go about it? If not, are you willing to give it a try? Let’s talk about it…

This article is written by Mickie Kennedy, founder of eReleases (, the online leader in affordable press release distribution. Download a free copy of the PR Checklist – a 24 point list of Press Release Dos and Don’ts here:

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