You aren’t any different than anyone else. You want your company (or your client) to grow. You can achieve this in a variety of ways. One of them is by getting media coverage for your products, services, and events.
However, getting that coverage isn’t always the easiest thing to do. The truth is, most of your pitches will probably not get accepted. Unless you’re lucky of course. But should that stop you from sending them? Nope. Seemingly insurmountable odds don’t keep people from buying lottery tickets, do they?
So how can you get that pitch noticed? Well, there are a million things you can do. But I want to focus today on one thing:
Reduce the number of pitches you’re sending out.
Of course, that doesn’t mean that you don’t have a story that needs to be told. You just need to make sure you take the time to figure out exactly what that story is before you try and get people to tell it.
How Too Many Pitches is Hurting You
Spend Time Creating Specifically Targeted, Highly Personalized Pitches
Rather than sending out multiple mass pitches, spend a little time doing your research. Find out which editors and reporters would likely be able to use a story like yours. Once you have a short list, spend time composing personalized pitches. Don’t let them sound generic. Give the reporter the feeling that you are targeting them specifically. You are offering them something one of a kind. Something the other guys will not get.
Are you developing personalized pitches? Tell us how you’re going about it.
This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. Download your free copy of 8 Shocking Secrets Press Release Distribution Firms Don’t Want You to Know here: http://www.ereleases.com/landing3.html