It’s a little weird seeing someone with a Myspace or Friendster account, isn’t it? You almost want to hug them and show them that there really is more to the Internet than there was in 2005. But even after all this time, a group of web users still cling to their old accounts.
Is there any advantage to this as a small business owner? Are these folks simply lost in time, never to be seen again, or can you reach them just like Facebook and Twitter users?
Myspace is a “dead” website like search engine Webcrawler is – sure, it may not be the most popular anymore, but it doesn’t mean nobody goes there. In fact, Myspace users are still in the 25 million range. It’s not the 42 quadrillion range that Facebook enjoys, but it’s nothing to sneeze at.
Ok, I’ll be honest – a portion of those people just haven’t bothered to delete their profiles yet. But if a quarter of those 25 million profiles are zombies, that still leaves around 18 million people to talk to.
The same goes for Friendster. This little social media site never really caught on…in the United States at least. For whatever reason, Friendster really took off in Asian countries like Thailand, South Korea, and Indonesia. There are currently over 8 million users on the site, definitely not a small number.
The point is, no matter how “dead” you think a website is there are still plenty of people who enjoy it and use it every day. They don’t care whether you or anyone else thinks it’s “dead.” So if you’re not talking to them because you don’t like their website, you’re missing out.
Take Every Opportunity
I don’t want to seem like I’m picking on Myspace and Friendster by calling them “dead” websites. They’re just not the most popular ones right now. There are dozens of other social media networks that aren’t popular either, and really aren’t meant to be. They often deal with niche audiences like crafting or even vampire lifestyle (seriously) so naturally they’re not going to be the biggest.
And that shouldn’t matter to you as a business owner! Wherever your audience is, that’s where you should be. If your audience happens to be on Myspace listening to new bands, then so be it, go and have a chat.
When building a brand you want to take every opportunity you can to get your audience involved. Don’t restrict yourself to what’s “popular” as that may not be where your customers are waiting.
Which “unpopular” social media sites do you use?
This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. Grab three free ebooks, including the Big Press Release Book and Twitter Tactics, here: http://www.ereleases.com/insider/freebooks.html