Whether your company has a web presence or not, chances are somebody out there is talking about you on the Internet. It’s up to you whether you monitor and manage that online reputation or allow the conversation to flow on past without your input. And sure, plenty of media monitoring services will monitor the Internet for you, but why shell out your hard earned cash when there are simple and free ways to do it yourself?
Check out these 5 ways to monitor your company’s reputation on the Internet:
1.) Online Alerts – Google started the online alerts trend with its Google Alerts feature, and now Yahoo! has jumped on the bandwagon too with Yahoo! Alerts. Doing just what they sound like, these two alerting features allow you to type in keywords – your name, your company name, your industry, your niche, and more – and receive alerts every time new results show up for your search terms. (Note: For Yahoo! Alerts, you will have to enter your search terms under the category “keyword alerts.”) And don’t worry, you can set your alerts to appear as the search engine catches them or in digest form for fewer interruptions. Both services also offer several delivery formats, including email, RSS and mobile alerts.
2.) Social Mention – Billing itself as the Google Alerts for social media, Social Mention allows you to set up alerts that will notify you when blogs, microblogs, networks, comments, images and other social media entities mention your name, product name, or other keyword. You will need to set up a separate search for each keyword and type of social media you would like to track.
3.) Monitor This – Like Google Alerts on steroids, MonitorThis allows you to track keywords from up to 20 different search engines. Simply visit the site and enter your keywords to get started.
4.) Twitter Search – Twitter is the newest hot forum for fast paced micro-conversations, and any PR pro worth her salt wants to keep up with what’s being said about her company in 140 characters or less. Set up a search for your key terms at Twitter’s official search page – http://search.twitter.com – or use one of the many 3rd party Twitter search apps such as TweetScan or TwitScoop.
5.) RSS Feeds – Now that you have searches set with those other four services, use an RSS feed reader to collect and aggregate all of your media mentions. Instead of having to head over to Google Alerts, Monitor This, or Twitter Search every single time you want to monitor your reputation, plug the URL’s into an RSS feed reader such as Google Reader or Newsgator and let the hits come straight to you, then read them on your own time.
Following mentions of your company on the web is a great way to find evangelizers and reward them, or discover problem areas with your company’s reputation that you need to nip in the bud. Get started for free right now and find out what you’ve been missing.
This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. Download a free copy of the PR Checklist – a 24 point list of Press Release Dos and Don’ts here: http://www.ereleases.com/prchecklist.html