Many people associate Internet marketing and mobile marketing together. However, nothing could be further from the truth. Not only do the two areas typically have different strategies attached, they also have very different results and calls to action.
If you haven’t given mobile marketing any thought, you may not be operating at full sales capacity. You also may be missing out on the next big thing in marketing, which could mean major problems down the road as you find yourself left in the dust!
One great way you can enter the world of mobile marketing is through the app market. Apps are all the rage right now, with phone users snagging up everything from flashlights to games to financial software. They’re very handy for users who want basic functionality without dragging their laptops around.
Most apps sell for anyway from free to around $2.99, so they’re an easy buy. Before you think that’s not exactly profitable, the app market is riddled with stories of people creating an app (or book) and making over a million dollars! Sell a million apps for a dollar, and you’re set.
However, selling those million apps takes a little work. You can’t just throw something together and expect people to flock to it. Like anything in business, you need to fill a niche. Also, it’s a good idea to relate the app to your business. For example, if you’re a plumbing business, make an app that lists common plumbing issues and offers solutions.
Have you seen those crazy little blurry black and white stickers on lampposts and subway walls? You’ve probably wondered what they are. I know I was surprised the first time I stumbled on one and scanned it with my phone and it went to a smoothie store’s website!
Those little stickers and signs are called QR Codes, and their future is a little uncertain. They make for great viral marketing, as again you can find them all over the place, including magazines and store fronts. However, some are saying their use is limited.
I say it all depends on how you use them. These QR Codes can link directly to sales and coupons you want to feature on your website, which can lead to further sales. I’ve also seen them featured on business cards, which can lead to high turnover rate.
A local music website offered a deal recently – sign up to text updates to local concerts and win free tickets to a show! It just so happened that the show featured was a favorite band of mine, so I was in. Lo and behold, I signed up for updates and won the tickets!
However, I could’ve immediately unsubscribed from the text updates. However, this website kept the information flowing, and it lead me to shows I never would’ve known were in town. This was last year sometime and I still get them to my phone.
Instead of sending yet another email update, try sending text messages to your customers. Make sure you don’t spam them with needless updates all day, but important messages regarding big news with your company will be appreciated. And, they’ll get it instantly!
What are some ways you can use mobile marketing in your business?
This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. Download your free copy of the Beginner’s Guide to Writing Powerful Press Releases here: http://www.ereleases.com/insider/beginnersguide.html