How to Measure Your ROI From Twitter

You’ve spent a lot of time and effort on your Twitter feed, posting links and generally being witty. You may have even neglected a few of your other duties to keep your profile up. Now, you’re anxious to know if all your efforts are worth it.

What Do You Want to Accomplish?

Having clear goals is always the first step. What exactly was your Twitter usage accomplishing? Were you hoping for a bigger Internet presence? Maybe specifically getting a feel for different Internet trends and public consciousness? All of these can easily translate into profits, but having a clear idea of what you’re looking for instead of just blindly tweeting away can focus your efforts.

For example, your recent project to sell faux vintage Godzilla posters won’t necessarily benefit from garnering a wide, random Internet presence. Following trends on Twitter and noticing that there is a recent uprise in Godzilla interest due to the announcement of a new movie will help you lead the bandwagon and not run after it.

Are There Any Good Programs to Use?

It’s the Internet, of course! If you want a nice and free program, try Google Analytics. Though there is a bit of a learning curve, Google Analytics will show you how much of your traffic is coming from Twitter. Also, since its Google, it’s almost guaranteed to improve over the years as they slowly take over the world. However, for a more professional client, I would recommend HootSuite. Not only is it ridiculously detailed analytically, it also serves as a Twitter client, so it’s more of a one-stop shop. Other 3rd Party Twitter clients like TweetDeck serve the same purpose, too.

If you’re looking for more Internet consciousness/overall social media evaluation, check out either ViralHeat or Crimson Hexagon. The choice here is if you’re looking for more user-friendly (ViralHeat) or in-depth (Crimson Hexagon). These programs help you analyze trends and social bandwagons, giving you the chance to get those Godzilla posters out the door more quickly. Of course, these solutions monitor more than just Twitter, so work best if you’ve integrated Twitter into an overall social media marketing plan.

It’s Up to You

It’s entirely up to you how to use the data you collect from these programs. Picking the Internet’s brain can be a tough challenge, but social media sites like Twitter make it a lot easier. Measuring your ROI is also made simpler by the aforementioned programs, and can help you decide whether to stay the course or change direction entirely.

This article is written by Mickie Kennedy, founder of eReleases (, the online leader in affordable press release distribution. Download your free copy of 7 Cheap PR Tactics for Success in Any Economy here:

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