Rejection is an unavoidable part of the PR game. If you’re pitching the media, you’d better have thick skin because you’re probably going to get rejected on a daily basis. Sometimes, that rejection will come in the form of simply being ignored. Other times, a reporter will tell you in the most polite way “Hell no, I’m not interested.”
Rejection sucks, but it also opens the door to one of the best learning opportunities any PR pro could ask for.
When your pitch gets rejected, you shouldn’t just sadly move on to something else. You need to take advantage of this opportunity to learn why your pitch got rejected and what you can do next time to possibly avoid the same fate.
What got covered instead?
One of the best things you can do when a pitch gets turned down is to monitor what the reporter or editor decided to cover instead. What story is getting the news space that you wanted? What company is being covered? Which CEO is getting profiled? What’s the angle?
By taking this extra step to track what’s being covered instead of your story you can get better insight into what the reporter was truly interested in. You can get a better sense of the types of stories that his or her audience prefers to consume.
This information is invaluable. It gives you the ability to come up with new angles that are more in line with what the reporter is truly interested in at the moment. It lets you more effectively view your pitches from the perspective of the journalist, so you can tailor them accordingly to their interests.
Remember, striking out on a pitch isn’t the end of the line. And a “no” now is just that – no for now. It’s not “no” forever. If you take the time to truly learn from your rejected pitches, you’ll put yourself in a strategic position to turn that “no” into a “yes.”
This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. Download your free copy of 7 Cheap PR Tactics for Success in Any Economy here: http://www.ereleases.com/offer/7cheaptactics.html