A good infographic can elevate your blog posts to a whole new level. While some people learn by description and text, many others only learn understand through pictures and graphics. This is where infographics come in. Using visual aids can increase your viewership by quite a bit. Here are five tips to make the most of it.
1. Bigger Numbers, Bigger Image
Do you work with a lot of numbers? Maybe in your blog posts you spend a lot of time trying to explain how much different movies made at the box office. If you constantly throw out numbers, it might come across as just a strong of 4s and 7s and 0s.
Instead, make an infographic depicting those millions of dollars! Take an image, like a film reel, and resize it to match how much that certain film made. If you put them in a steady line, you have a handy guide for people to get a clear view just how big the difference between the various grosses is. This can be done with any set of numbers, too.
If you need to get events spread across time in a succinct way, create a timeline for it. But don’t make it just a boring line with some text! Spice it up a little with some imagery. Maybe you’re showing your readers important events in the world of soccer throughout the years. With each milestone, put an image that reflects that event. For instance, maybe there was a major injury that crippled an important player. Mark it with a little image of a crutch or bandage.
Also, to accurately portray expanses of time, try playing with the size of the timeline in areas where it’s appropriate. For example, if one part of your timeline shows a decade and another only covers a year, make the “year” portion much smaller to give it scale.
3. It’s All About the Color
Color is obviously a huge deal in an infographic. Don’t treat it as just a necessary evil! Study a little about what different colors mean. It can make or break your infographic, especially when dealing with important subject matter.
If you’re making an infographic about health food and want to show just how unhealthy people eat, you would probably use green as a main color for the healthy section and red for unhealthy. However, if you’re making an infographic about a business’ loss in sales, green might not be the best color as it signifies growth.
4. Start With a Flowchart
To help you figure out where you’re going with your infographic, start with a flowchart. This can help you organize what info you’re going to include on the inforgraphic and can also lead to an easy to follow design. Flowcharts are particularly handy to show the relationship between the items on your infographic.
Start with a basic sketch of where everything will go. This way you can make easy adjustments before it gets complicated with images and numbers and colors. Also make sure to have your central idea easily found. Place it on top or in the middle for best results. In any case, have it stand out so your viewers have somewhere to start.
5. Shrink It Down
Not literally make it small on the page, but condense the information down to the bare minimum! One problem with several infographics found across the Internet is they try to fit too much into too little a space. Try to shave some of it down to give your viewers’ eyes a break!
If you absolutely can’t hack any more of your super busy infographic off, see if you can split it up into two parts. This way, not only is it more chewable for your guests, you have just turned one blog post into two!
This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. Grab your free 160-page copy of the Big Press Release Book – Press Releases for Every Occasion and Industry here: http://www.ereleases.com/insider/bigbook.html