Ask any reporter what the one thing is they hate most about their job, and many will say that it’s having to sort through mounds of PR spam on a daily basis. Reporters and bloggers get flooded with irrelevant press releases and pitches on a daily basis. These are releases the lazy PR person just blindly sends to a huge list of contacts without any thought as to if the recipients have any interest whatsoever in the content of the message.
The problems with sending out PR spam are:
What is PR spam?
How can you tell if you’re guilty of sending out PR spam? Do you click “Select All” and send out every news release to every contact on your list? Do you send news releases to reporters that don’t cover stories like yours? Do your emails contain nothing but the text of the press release? Do you use template greetings at the beginning of the email? Do you keep sending emails to reporters that have tried to unsubscribe from your email list?
If you do any of these things, you’re a PR spammer. Hate to break it to you, but it’s the truth. And you can bet there are a lot of journalists out there who have a less than favorable opinion of you right now.
How to stop being a PR spammer
The damage has already been done, but it’s never too late to learn from your mistakes and change your behavior. Here are some simple tips that will help you put an end to PR spam.
What are some other things PR spammers do?
This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. Download a free copy of the PR Checklist – a 24 point list of Press Release Dos and Don’ts here: http://www.ereleases.com/prchecklist.html