Don’t Take Your Customers For Granted

When a business owner first starts out, you treasure each and every customer. Heck, each and every transaction is like a small miracle to you, as that money is like your life’s blood.

Somewhere along the way, though, something changes. It’s almost like making a New Year’s resolution to “savor my food.” It’s fine for your first couple of meals, especially if you make a point to eat better than usual. But how long can you literally savor every bite you take? Eventually you’ll come to a point where you just have to eat a sandwich on the run to a meeting, and there’s no savoring that.

There’s a big difference between not “savoring” each customer and completely taking them for granted, though. If you start to assume those people will always be around no matter what you do, you’re dangerously close to taking your client and customer base for granted.

Spend a Little Extra Time

If you suddenly realize you are in fact taking your customers for granted, it’s surprisingly easy to fix. The main point to consider is you need to just spend a little bit more time on them.

Consider the above point about savoring food. What’s the difference between eating a meal and truly savoring a meal?


The time it takes you to eat that meal is the key. If you rush through dinner, there’s no time to really appreciate the energy and care that went into it. Once you slow down and chew your food slowly you enjoy what you have in front of you. You don’t take it for granted any longer.

So the same could be said of your customers (well, except the chewing part). Slow down and take the time to really appreciate the fact they’re around and keeping you in business. Don’t rush through every transaction and support issue – really figure out what that particular customer is all about and go out of your way to make them feel like they’re the only person in your business life.

More Effort

Spending time on your customers is one thing. But you can spend all the time in the world on a customer and not really get anything done. Therefore, you should try to think of actions you can take to show your customers you really care.

For instance, you more than likely have some people you’ve regularly seen pop up over the years. These long-term shoppers and clients need some recognition for sticking with you so long. Why not send them a little pick me up with a coupon or discount code? Even better, some free schwag with their next order may do the trick.

If you really want to impress people while also giving your business some good word of mouth, create a “Customer Appreciation Month” campaign. Think of some fun ways you can show you really take time to think about who keeps you in business and it should also serve as a great way to bring in new business.

What does your company do to show your care about your customers?

This article is written by Mickie Kennedy, founder of eReleases (, the online leader in affordable press release distribution. Download your free copy of 7 Cheap PR Tactics for Success in Any Economy here:

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