Don’t Be a Backseat Driver

It’s an easy trap to fall into: one day, you’re at the helm of your company’s PR, managing every aspect of business life. The next, you’re in the back seat of a car, trying to holler commands at those at the wheel, feeling a little useless. What in the world happened?


Growing as a business can be a little scary, and often for reasons we never foresee. More business means more money, which means more employees which means more delegation to those employees. It’s no different for those involved in PR, especially if you’re at the head of a large campaign.

So here are some tips to keep your head straight when things start going crazy.

Enjoy the Delegation

One of the most vital things to remember when a PR campaign takes off and you’re forced to delegate power: enjoy it! Just because you were used to doing things all your way all the time doesn’t mean it was the best idea. In fact, it was probably stressing you out beyond belief and giving you an ulcer. Potentially worse, all that responsibility might have been hurting the campaign.

When you delegate responsibilities, you’ll suddenly be able to focus on bigger and better things. In regards to the current campaign you’re running, you may be able to see some potential flaws in it. Before, you were “too close” to the action and couldn’t see it. Now you can work on fixing issues before they happen.

Hire the Best

Part of delegating power and responsibility is choosing the right person for the job in the first place. Many movie directors have said their most important job has been to choose the right actors; upon doing so, most of their work was done. The reasoning is the director can put faith in the actors to become the characters so they never have to worry about them when it’s time to film.

Choosing your own “actors” can similarly free you in ways you never imagined. Just remember that no person is an expert in everything – usually, they have one or two strong attributes and talents, which means they’ll be really good at a certain job.

One person may be a strong writer, but not be good at cold calling news reporters. Another will be good at social media and press releases, but will only have time for one, so find somebody else who is competent in the other’s weaker focus. When choosing the right “actor” for the job, you ensure everything will run smoothly, like a well-oiled car.

I know it can be a little harrowing letting go of trying to do absolutely everything for your campaign. It feels like as soon as you let go of the wheel, your PR car will veer off a nearby cliff, never to return. However, if you plan accordingly, you won’t feel like you’re just trapped in the back seat, fruitlessly yelling commands.

What are some ways you always make sure you hire the best people for the job?

This article is written by Mickie Kennedy, founder of eReleases (, the online leader in affordable press release distribution. Grab your free 160-page copy of the Big Press Release Book – Press Releases for Every Occasion and Industry here:

One Response

  1. Great insight on the talent and team work needed for a true PR campaign.

    Often, I break the tasks up into days I write, days I pitch, and days I make cold calls. Each task takes a particular set of skills, talents, and well, moods.

    Very Best,

    Tina Bradford PR for GGA Global

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