Do You Have Social Media Overload?

One of the hottest trends in marketing right now is social media marketing. Businesses of all sizes and from all industries are on Twitter, Facebook, LinkedIn, niche social networking sites, blogs…you name it. Chances are, your company has some sort of social media marketing campaign going too.

But if you’re like me, you’ve come to the realization that while social media certainly has some undeniable benefits, it can also be a bit overwhelming at times. If you went all out and created profiles on numerous websites and started a growing blog, you already know just how much time it can take to manage everything.

Eventually, you’re going to experience social media overload. And when that happens, you’ll burnout and likely feel compelled to just give up on all of it. Don’t. Rather than giving up, simply identify the causes of your social media overload and make the necessary adjustments.

Here’s how.

  • Focus on doing a few things very well – Rather than trying to build a strong presence on a dozen or more different social media outlets, focus on mastering just a few social media sites, at least to start with. This way, you don’t spread yourself too thin and water down your results. Give me one strong, profitable Twitter account over a dozen ineffective, poorly managed social media accounts.
  • If your audience isn’t there, leave – It’s doubtful that your target audience maintains a strong social media presence on anything more than a handful of websites. Figure out where it is that your audience hangs out online most often, and focus your efforts accordingly. Wasting your time on other sites where your audience isn’t well represented just doesn’t make sense.
  • Get help from others – You don’t have to do everything yourself. If you have employees, educate them on how to use social media to bolster your brand. If you have a blog, enlist the services of guest bloggers on occasion. There are several other things you can do to lighten your load. Take advantage. You will benefit, and so will your brand.
  • Don’t be afraid to miss something – With social media, the conversation never stops. It can be tempting to stay glued to your Twitter feed all day, every day, but if you do that, you’ll never get anything else done. Don’t be afraid to step away from the conversation for a bit. It’ll still be there when you come back.
  • Track your results – Monitor the effectiveness of your social media efforts. Which social media sites are driving the most traffic and bringing the best leads to your website? Which sites are providing you with the best insight into your target audience? Pay attention to what’s working and what’s not, and adjust your efforts accordingly.

What are some of your best tips for managing social media overload? Share them by leaving a comment below.

This article is written by Mickie Kennedy, founder of eReleases (, the online leader in affordable press release distribution. Grab three free ebooks, including the Big Press Release Book and Twitter Tactics, here:

2 Responses

  1. Lonny Dunn says:

    There is a sort of “critical mass” one must obtain to become legitimate with social media. Unless your name is Charlie Sheen, or Lady Gaga, people don’t really know our brand, or company. That is the purpose of Social Media.

    Myths are perpetuated that there is a way to sit around the house in slippers and make money on the Internet. Or that Social Media is a “waste” of time. Seemingly two distinct extremes.

    One needs balance, and there is no substitute for meeting people, and growing real human networks. Online or “Virtual” identities are but tools we create as a backdrop to the real world.

    When we understand they are not the real world, and are but big yellowpage ads for our life, we can start to understand that balance. We still need to get out and join networking groups, speedmeetings. Recent research was published that people are “happier” and live longer who actually meet people. As much as Facebook or Twitter would like to have people sit around and stay on their computers all day, it is no substitute for living.

    Thanks for your article, I’ll retweet it.


    Lonny Dunn Celebrity Social Media Manager

  2. Vembra Holnagel says:

    Thank you for a wonderful reminder that we still need people and contact. I thought the article was well written and Lonny Dun’s comments right on.

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