Let me start this post by saying I’m not one of those people who believes Twitter success is all about getting the most followers you can. It’s not. Believe me, I’ve seen people out there with tens of thousands of followers who are getting nothing from Twitter because they’ve built up a base of low quality followers who aren’t really interested in what they have to say.
So, above all else, the quality of your followers is important. Having said that, you do need to focus on getting more followers, because if you’re just tweeting to 5 people … well, you’re wasting your time.
To help you attract more followers, I’ve come up with this easy list of 10 creative techniques you can start using today. Please add your own tips by leaving a comment.
1. Embed your Twitter feed on your website and blog – By embedding a Twitter widget on your website, you let all your visitors see your latest Tweets. Try putting a title above the widget with a simple call to action like “Follow Us on Twitter” to further encourage visitors to take action. You can embed a live stream widget on your main website as well as your blog.
2. Include a link to your Twitter account in email signatures – Email signatures are an often overlooked, yet effective, way to drive traffic to certain pages. Try including a link to your Twitter profile in your email signature with a nice eye-catching icon. If you do as much emailing as I do, you’re bound to pick up a few followers this way.
3. Create a fun Twitter contest – I’ve seen some people set up contests where they’ll give out a prize to the person that’s their (insert number here) follower. If you have a pretty cool prize, you’ll see a lot of people spreading the word about your little contest, and more and more people will follow you as you get closer to the number.
4. Integrate your Twitter conversations in your blog posts – If you’re active on Twitter, there’s a good chance you’ve been a part of some conversations or seen a Tweet that can be worked into a blog post. By blogging about your Twitter experiences, you let people know that you’re on Twitter and have a clear opening for encouraging them to follow you.
5. Link your Twitter account up with Facebook – Feed your latest Tweets into your Facebook status. Chances are, you have many Facebook friends who aren’t yet following you on Twitter. When they see your Twitter updates, they’ll likely go check out your page.
6. Put Twitter info on your business cards and other print materials – You don’t just have to promote your Twitter profile online, you can do it offline as well. Put your Twitter info on all your print collateral. Just make sure you keep your Twitter page fresh by updating regularly.
7. Browse Twitter directories for people with similar interests – There are many good Twitter directories out there, such as Twellow and WeFollow. First, make sure you get listed in these directories, and then spend some time browsing the categories for users with similar interests. Follow them, and many will follow you back.
8. Guest post on blogs of top Twitter users – I’ve spent some time in the past talking about the benefits of guest blogging. One benefit I didn’t mention is that it can get you some more Twitter followers, especially if you include a link to your Twitter profile in your author bio. Try to target blogs led by influential Twitter followers to spread your exposure even more.
9. Join Twitter groups – It seems like almost every industry has some sort of Twitter group that meets up weekly for an online Twitter chat. Find these groups in your field and see how you can get involved.
10. Tweet about trending topics – Keep an eye on the trending topics, and whenever you see one you can Tweet about, do it. People click on the trending topics and see all the Tweets about it. This is a good way to increase your exposure.
What are some other good ways to get more Twitter followers? Share your best tips by leaving a comment.
This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. Download your free copy of 7 Cheap PR Tactics for Success in Any Economy here: http://www.ereleases.com/7cheaptactics.html