We’ve all heard the saying, “content is king.” And it’s hard to argue against it. So more businesses than ever are making attempts at publishing compelling content online in an effort to attract new visitors, build back links for improved search rankings, increase their credibility and name recognition, and generate more leads and sales. Not a bad strategy; however, there are a few misconceptions floating around out there. With that in mind, I’d like to take a few moments to bust what I see as the biggest content marketing myths.
Myth: Any of your employees or interns can handle the task of content marketing.
Reality: Too often we come across people who place an ad somewhere like Craigslist looking to pay minimum wage to do some “easy writing” for their company. Hopefully you can already see the problem with that.
Not ALL content is king. Only EXCEPTIONAL content is king. That means that the job of content marketing can’t be pawned off on some newbie. Instead, you need someone who is skilled in content production as well as someone who knows how to market said content. Otherwise, you’re wasting your time.
Myth: Simply producing quality content will bring in traffic.
Reality: If all you’re doing is posting blog entries, then don’t expect anyone to ever see them. The fact is, you need to spend time actually marketing your content. That means you need to Tweet about the posts and share them on Facebook. You also need to spend time building relationships with people on these social media sites so that people will actually pay attention to what you have to say. Another good way to get your content viewed is to make sure you’re posting it in different formats – which leads us to the next big myth ….
Myth: Content marketing only deals with your blog.
Reality: Quality content comes in more forms than ever before. You have to consider webinars, YouTube videos, whitepapers, enewsletters, podcasts, infographics, and more. Seems like a lot to swallow. But conversely, it means you have more ways than ever to reach your intended audience.
Myth: I should consider the content I’m creating to be my marketing material.
Reality: Understand this – if the content you are marketing reads like a sales brochure, then people will stop reading. The idea here is to put out information that people want and find interesting. Sure, an occasional call to action is in order, but selling your products is not the goal here. The goal is to attract attention. Once you have that, people will eventually click through to see what you’re all about. Then the sales will come.
Don’t fall victim to the misinformation. Can you think of any other content marketing myths you’ve seen out there?
This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. Grab three ebooks, including My Facebook Formula, a free report on Facebook and why you should be using the largest social network for your business, here: http://www.ereleases.com/insider/freebooks.html