If you were a fan of Chappelle’s Show when it came on Comedy Central, you might remember a string of skits Dave did called “When Keeping it Real Goes Wrong.” The idea behind these hilarious shorts was to show that being honest, speaking your mind, and “keeping it real” isn’t always the best idea in the real world. Being too real can be disastrous and land you in a lot of trouble.
With the popularity of social media marketing on Twitter for business, the potential for “keeping it real going wrong” is something we all need to be aware of. Last year, I talked about some of the top celebrity Twitter gaffes that resulted in PR nightmares and even lawsuits in some cases. The simple truth is being too open and too real on Twitter can be disastrous for your business.
Tweeting for business is all about balance
Now, you might be saying, “But I thought you have to showcase your personality and be authentic in order to be successful on Twitter?” That’s true. Twitter is all about connecting with your audience on a deeper level. If you want people to pay attention to you and engage with you, you can’t Tweet like a soulless corporate robot. You need to be yourself, you need to represent your brand properly, and you need to keep it real…to an extent.
It’s a balancing act. If you’re inauthentic and lack a personality, you won’t be able to connect with your audience. They’ll just dismiss you, making all your Twitter efforts pointless. But if you’re too open and you cross the line, you could piss off your customers and have them turn their backs on you.
So, how can you know if you’re being too open on Twitter? I’ve come up with a short list of things you should avoid Tweeting about. Think of these as your social media boundaries. As long as you don’t cross them, you should be just fine.
Things you shouldn’t Tweet about
What are some other things businesses shouldn’t Tweet about?
This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. Download a free copy of the PR Checklist – a 24 point list of Press Release Dos and Don’ts here: http://www.ereleases.com/prchecklist.html