A few weeks ago, I discussed the myth of the social media expert. One of the things I mentioned in this post is there is no single right way to use social media. One company’s Twitter strategy may not work at all if you try to adopt it. In other words, there is more than one way to skin a cat when it comes to social media marketing.
That being said, as a commenter (Andy @ FirstFound) wisely pointed out: While there are no “right ways” to use social media, there are plenty of wrong ways. One of these wrong ways is to be a Twitter spammer, bombarding the Twitter universe with constant promotions and even forged company mentions by fake Twitter accounts.
Are you a Twitter spammer? Ask yourself these questions to find out.
- Do you mass follow people with little regard for quality? Twitter success isn’t determined by how many people you follow and how many people follow you back. Like everything else, it’s about quality not quantity. There’s nothing wrong with looking around on Twitter for people to follow, but you shouldn’t just start blindly following every one of the millions of Twitter users. Focus on building a following of your target audience, and always make sure you add something of value to the conversation. Also, never use auto-follow scripts for mass following people.
- Are all your Tweets promotional in nature? Social media is about being social. That means interacting with your followers on Twitter, starting conversations, being personable, and sharing content they care about. It doesn’t mean using every single Tweet as a 140-character advertisement for your company. Constant self-promotion is the quickest way to get your followers to ignore you.
- Have you ever actually had a conversation with followers? Twitter isn’t about one-way communication. Everyone has a voice, and to be successful with social media marketing, you need to chat it up with your customers. Answer their questions, jump in conversations, and just be approachable. This will help you establish relationships with your followers, building an important connection that could lead to future business.
- Do you put “Please RT” in front of every Tweet? The “Please RT” card is one that should be used very, I repeat, very sparingly. I like to only ask for ReTweets when it’s either an important cause (e.g. raising donations for Haiti earthquake) or something that’s time-sensitive and needs to be spread quickly. If you ask for RTs on everything, you abuse this feature, and you become like the Boy Who Cried Wolf. Soon, everyone will ignore you.
- Do you have copycat accounts to spread your message? Apparently, Guy Kawasaki is notorious for spamming Twitter with testimonials about his website through the use of fake, “sock puppet” accounts. Spammers create loads of fake accounts to help spread their message further, creating the image that others are talking positively about their company when the truth is it’s all manufactured chatter.
So, do you know any Twitter spammers?
This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. Download your free copy of 7 Cheap PR Tactics for Success in Any Economy here: http://www.ereleases.com/7cheaptactics.html