One of the main ranking factors used by Google and other search engines is the number of links a website has pointed at it. The more back links from quality websites your site has, the higher it should rank for the keywords you’re targeting.
Not surprisingly, press release distribution is one of the most popular tools used for link building. Most press release directories allow you to include 2-3 links in the body of your press releases, and with dozens of these directories online, you can quickly build a large volume of links back to your website.
But there are some simple guidelines you should follow when using press release distribution for link building.
Have you used press release distribution for link building? Did you notice any change in your rankings?
This article is written by Mickie Kennedy, founder of eReleases (https://www.ereleases.com), the online leader in affordable press release distribution. Grab your free 160-page copy of the Big Press Release Book – Press Releases for Every Occasion and Industry here: https://www.ereleases.com/free-offer/big-press-release-samples-book/
Times are changing. Most journalists receive html email and even the old dinosaur newswires are pushing press releases with anchor text supported. It’s still a good idea to include explicit urls in addition to anchor text but you definitely want to include anchor text.
Press release distribution is a great link building strategy. I’d also recommend for SEO purposes, to include your targeted keywords throughout the release, especially within the first few words of the headline. Don’t go overboard with them, but utilize them the same way as you would in the content of your web pages.
Make sure to link out once somewhere in the beginning of the press release because Google puts more weight on links higher up in the main content of a web page. Also, the second and third links should be easy to spot and click on. You can put a little less emphasis on anchor text and more on encouraging words that get more clicks.
I hate press releases for SEO. They’re over-saturated, and it’s rare that a press release attracts any press attention. Let me clarify: I’m speaking to press release distribution services (not the press release itself). I think that press releases as a public relations tool are incredibly important, but you should have a list of media outlets that you’re personally sending these to. Many of the distribution and wire services have been gamed so heavily that they’re virtually worthless and the press release will get buried after a few days of freshness in the SERPs.
Shouldn’t press releases be designed for plain text formatting? How then does good anchor text apply; don’t links need to be explicit URLs in the plain text?
Or should we be submitting rich text or Word with embedded links (and hence actual anchor text)?