Have you been thinking about doing a podcast for your business or organization, but weren’t sure where to start or even if anyone would listen? Podcasting is a great way to reach people who might not necessarily read your blog or interact with you on social media. Getting started isn’t difficult, but there are few easy tips and tricks to follow to make sure your podcast is top notch from the beginning.
The Gear—This is critical as poor audio quality will make readers stop listening immediately. Do your research and invest in the right kind of equipment to achieve crystal clear sound.
The Host—Obviously, you want your podcast available on iTunes, but you also want to get your podcast hosted with others. This way it is easy to scoop up listeners who are already interested in the topics you are presenting.
The Audience—Speaking of listeners, you will want to think about and perfect the niche for your podcast. It can be tempting to want to talk about everything under the sun, but a refined set of topics will keep an audience coming back for more.
The Edit—Most people are not able to talk about a subject for 30+ minutes without making mistakes. You will want to edit your podcast to remove errors, pauses, and any other gaffes that happen along the way. Be sure to add intro and outro music and listen to it all again to make sure you didn’t make any errors in your editing.
The Routine—If you create a template for your podcast, follow it during each subsequent podcast. If you have certain portions that follow each other, keep that order each time you record. For example, if you spend 10-15 minutes talking on a subject and then take time for questions, keep that format for the next time. Your audience will grow familiar with your routine and it can be jarring if you change it suddenly.
The Interaction—When people begin to comment on your podcast or contact you through social media—use their comments in your next podcast. They might spur your next topic or give you some great questions to answer. If they are critical of your work, remember to respond professionally and keep them as a listener if possible.
The Banter—Although it is important to follow your formula, don’t do it to the point where you don’t allow banter between yourself, guests, and your audience. The banter can be some of the best material you create and you want the podcast to be fun. Your audience will appreciate a little riffing.
Podcasts can be a great weapon to have in your arsenal if they are well-planned and professionally recorded. If you have any tips for creating a podcast, let us know in the comments.