Everyone has a blog. But NOT everyone has traffic. One of the best ways to ensure that your blog isn’t an online cemetery for content is to share on Twitter. Here are 6 simple ways you can use this powerful social media tool to your blogging advantage.
- Always Tweet about your new posts – No one from Twitter will know you are posting on your blog if you don’t first tell them. Duh…you can’t get more obvious than this.
- Learn to write awesome headlines – What shows when you Tweet your blog posts? A shortened link and your headline. That said, your headline needs to draw enough attention to make someone want to click it. You can make an interesting headline in a variety of ways: indicate a list with a number, use “how to,” make it controversial, or use “myths about____.”
- Tweet about old posts – A post that’s old shouldn’t be a post that’s dead. From time to time, ReTweet old content to keep it fresh in people’s minds. Hopefully you’re gaining new followers all the time, so when you Tweet an old post it may fall under the stare of new eyes.
- Make the right friends – When you get in good with someone of notoriety, they can Tweet your blog content and put it in front of way more eyes than you’ll ever get on your own. But how do you make these friends? Well, first you have to follow them. Then, start sharing their content and reply to some of their Tweets. Put in the legwork to get on their radar. Eventually they will likely look at your Twitter and feel compelled to “scratch your back.” And even if they don’t, you can eventually ask them for a “small favor.”
- Install a Tweet button on your blog – Think of a Tweet button on your blog as a call to action. If someone reads one of your posts and really likes it, when they see the Twitter button they’re going to be tempted to share it. Conversely, if they already planned on sharing it without seeing a Tweet button, when they find out you don’t have one and they have to actually copy and paste the URL, then go back to Twitter and Tweet – well, it’s a pain in the butt and you probably lost the free press.
- Tweet shorter – Yes, it 140 characters or less. However, when someone ReTweets you, their new tweet adds [email protected],” which may put it over the word limit. So if you shoot for closer to 110-120 words, you’ll be safe. Remember, the less work it is to ReTweet, the more likely you’ll get ReTweeted.
Are you getting traffic to your blog from Twitter? How do you go about it?
This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. Grab three free ebooks, including the Big Press Release Book and Twitter Tactics, here: http://www.ereleases.com/insider/freebooks.html