5 Underappreciated Things about Twitter

We all love Twitter, right? The random conversations, the celebrities, the opportunities for public relations like no other. But sometimes we forget why we love the things we love. Here are five things people forget about Twitter that make it so useful.

1. It’s Simple

No games, no crazy sign in page, no automatic music players, no mess. Like Google, the creators of Twitter know that often the simplest things in life are the best, so using it doesn’t require a degree or a lot of patience and hard work. It’s very easy to pick up and go.

I believe simplicity is one of the reasons Twitter managed to take off like it did. Though others had their doubts when it first started getting noticed, I knew that the service had a fighting chance simply because it’s so darn easy to use.

2. Great for Work

Instead of having a chat program opened up while you work, Twitter works for having conversations and looking like you’re really busy! For us PR pros it’s even better, considering in our line of work we know how important the service is, so we get to use it all day long anyway. The only problem is it can become a distraction, so be careful of clicking on all those fun links people send your way!

3. Speed of News

When the Iran protests erupted last year, the average TV watcher was completely unaware of what was going on. Those of us on Twitter, though, were already well versed in the struggle of the Iranian people to get their voice heard in the face of government interference.

With so many people using Twitter these days it’s easy to find out about events in a real time setting, completely unfiltered through traditional news sources. Even said news sources like CNN have moved to Twitter to keep people up to date on events around the world.

4. Follow Your Favorite Brands

If you love Starbucks coffee, then you can keep up with all your java news via their Twitter feed. Love Taco Bell as much as I do? Then pull up their account and look for updates to their menu or just talk with the pleasant user who runs the account. One night, I asked him or her what I should buy when I visited my local restaurant, and they made a great suggestion!

5. Answer Tough Questions

If you’ve got a solid base of followers and are having trouble with a tough question, all you have to do is tweet the issue and you’ve suddenly got hundreds of people helping you answer it! They say two brains are better than one, so two or three hundred should be even better.

The social aspect of the service means that you’ll never have to be alone again when you’re faced with a brain teaser. In fact, even if you’ve got the answer to a problem, try tweeting about it and see if your online friends have an even better one in store for you!

This article is written by Mickie Kennedy, founder of eReleases (, the online leader in affordable press release distribution. Download a free copy of the PR Checklist – a 24 point list of Press Release Dos and Don’ts here:

2 Responses

  1. Simple definitely is better. With so many ways to communicate these days people are going to choose the easiest route. Twitter is great because it can be used effectively for business and for fun. It’s just important to keep the two separate!

  2. Jorge Flack says:

    Thanks so much for the post.

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