Recently, I discussed some of the reasons I feel infographics make for great press releases. They also work for blog posts, marketing pieces, linkbait, and more.
But to get the most from your infographic, you need to design it properly. Here are 5 tips to help you out when you’re creating an infographic.
1. Find the most interesting data – If your infographic isn’t interesting or doesn’t tell people something that they don’t already know, you’re not going to have much success promoting it. The subject matter needs to be interesting, and the facts you share should be as shocking as possible. Really do your research, and try to dig up information that most people haven’t seen.
2. Add scale to your data – Having great statistics is a good start, but to really add some punch to your facts, you need to add some scale to them. Let’s say that 10 million people stub their toe each year (a made up stat, by the way). That statistic is interesting, but it’s even more interesting when you point out that 10 million people is enough people to fill up Yankee Stadium 200 times!
3. Create Tweetable statements – Build you infographic around compelling, concise statements that pack a wallop. You want the information in your infographic to be things people will Tweet about and share with their friends. If it’s not Tweetable, you’re doing it wrong.
4. Find a professional designer – Having great content is only half the battle of creating a great infographic. If it’s not accompanied by compelling imagery, your infographic will fail. It’s that simple. That’s why you should invest in hiring a professional designer who can create an eye-catching design that people can’t turn away from.
5. Make it shareable – The easier your infographic is to share, the more people that will see it. Add social media buttons to your infographic, so people can share it with their friends on Twitter, Facebook, Digg, ReddIt, etc. You can also give them the option to embed it elsewhere if you wish.
Have you ever made an infographic? What tips would you add to this list?
This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. Grab three free ebooks, including the Big Press Release Book and Twitter Tactics, here: http://www.ereleases.com/insider/freebooks.html