Do you know what people are saying about your company online? If not, you really should. Whether there’s a positive or negative buzz (or none at all), the information can prove useful. Let’s take a closer look at why…
1. Now it matters for SEO. Any company involved in internet marketing does their best to track inbound links, right? Standard practices. Well now with recent Google changes, it’s not just links that matter. A simple brand mention on someone else’s site could give you a bump in rankings.
Why? It’s the newest SEO tool–implied links. Someone mentions your brand, implying support or popularity, and Google picks it up as a vote in your favor. Even though the actual link back to your site isn’t there, it’s implied.
Big change, right? Makes it worth knowing who is talking about you.
2. It could help you put out fires before they get too big. Of course, keeping up with brand mentions can also prove a smart defensive tactic. Look, no matter how good your company is, you’re going to piss someone off along the way. It’s unavoidable. The question is, how big will their negative voice become before you can shut it down?
By keeping track of who is talking about you, you can locate those who are bad mouthing you and try to appease them before they yell too loudly and do damage to your good name. And if you can’t quiet them, at least people will see you making the attempt to make them happy.
3. Get some fresh ideas from your customers. Sometimes the best ideas come from your fans. Why? They’re the ones paying for your products and services. They’re the ones out there in the trenches, using the products and services on a day in and day out basis. So they might have better insight into tweaks or additional services that could prove useful to the end user.
Unfortunately, the average person isn’t going to go out of their way to contact you with those ideas. However, they might be on Twitter or Facebook discussing it with their friends. Who knows—they might have the next big idea that takes your company to the next level.
4. Meet, greet, and connect with brand advocates. I’ve written much on the subject of brand advocates in the past. Those loyal customers who promote you simply because they love you. You’ve connected with them deeply and emotionally. It would behoove you to learn who they are and nurture that relationship. But you can’t do that if you don’t find them…
5. Uncover some great testimonials. Testimonials help sell your product or service. It’s a tried and true method that has stood the test of time. However, sometimes it’s difficult to get those testimonials from your customers.
On the other hand, they could be out there in blogs and social media all across the net. Find them and put them to good use!
Are you tracking your brand mentions? If so, how do you go about it? Tell us in the replies!
This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. Download your free copy of 8 Shocking Secrets Press Release Distribution Firms Don’t Want You to Know here: http://www.ereleases.com/offer/8shockingsecrets.html