If you’ve suddenly noticed a disappearance of readers from your blog, it’s easy to panic. After all, you’ve barely changed a thing, so what could possibly have caused the problem?
There’s always a reason, though, even if it doesn’t seem like it. Blog readers can be very fickle, especially since there are just so many options available. If they get bored or irritated with your blog, they simply move on to the next!
I believe there are three main reasons why regular readers bail on a blog they otherwise loved. Let’s take a look at them and see if any ring a bell.
1. Off Topic
Your regular readers, whether they realize it or not, have come to expect certain things from you. From the way you write to your sense of humor, after a while someone who frequents your site could probably pick your blog posts out of a line-up.
So naturally when you switch things up, they take notice. If you’re suddenly down in the dumps and let your writing reflect that, it will be apparent to your regulars. You may even get a handful of worried emails.
You may not realize you’ve changed something either, which can be frustrating when attempting to pinpoint a cause for the sudden exodus. A few off-topic posts can really throw readers off, especially if they’re all in a row. Try to see if some of your recent entries have strayed a bit too far off your original goals, then try to reel it back in for a while.
2. Not Engaging
When’s the last time you talked to your reader base? No, I don’t mean by posting a blog, that doesn’t count. I mean engaging them in the comments or on your forum. Has it been a while?
No matter how insightful your blogs are, some people are there simply for the conversation. The post itself is merely there for fodder. If you don’t throw these people a bone once in a while, they may take off for more talkative pastures.
If you don’t feel like talking, it doesn’t even have to be much. Make sure to put an engaging question at the end of your post to inspire debate and interact a little with the following discussion.
There are some that argue the Internet is not made for proper grammar and spelling. They say it’s an informal house of chaos that doesn’t require such formality.
I am not one of those people.
Now I’m not saying I’m perfect, nor am I saying you should be expected to be perfect all the time. But at least try to get the basics down! If your blog posts have become increasingly unreadable, it can easily drive people away.
Even the most hardened stalwarts on grammar and spelling slip once in a while, so don’t sweat it too much. But if you notice you’ve been a little more lax on the issue than usual, you may want to spruce it up a bit in the future to bring people back.
What are some reasons you’ve abandoned a blog?
This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. Download your free copy of 7 Cheap PR Tactics for Success in Any Economy here: http://www.ereleases.com/7cheaptactics.html