Trust. That’s what every meaningful relationship is built upon. In order for a relationship to flourish, both parties must trust each other. This is especially true in media relations. Building relationships with reporters takes time. You have to earn the reporter’s trust (and vice versa), and that takes time. And just as with any other relationship, all of that trust can be lost in an instant should you make a mistake. Once that trust is gone, getting it back is all the more difficult.
So, the key is to avoid destroying that trust with a reporter in the first place. You can do that by avoiding these 3 mistakes:
What are some other mistakes PR pros make that can kill rapport with reporters? Share your thoughts by commenting below.
This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. Download your free copy of 7 Cheap PR Tactics for Success in Any Economy here: http://www.ereleases.com/offer/7cheaptactics.html